Susan Young's
Amplify Blog

 

 

 

Successful Leaders Own Their Communication

Underestimating clarity is dangerous in business.

Without clarity, there's confusion. ⬅️

The result is poor communication that causes assumptions, delays, and weakens trust.

🚩It's almost impossible to execute ideas when people are confused.

In A/E/C, unclear communication increases risk.

One thing I often hear from clients: “Everyone thought someone else handled it.”

This is not a business strategy.

Successful leaders own their communication. 💯

They model straightforward communication because they know their teams are watching.

 

Continue Reading...

Developing Employees Requires Engaging Them

Leadership and succession planning are top priorities in A/E/C today, but there's a common factor behind their success.

Employee acquisition and retention in our ongoing labor shortage pose unique challenges.

These challenges, at their core, all circle back to communication.

Your communication is the foundation for addressing labor and leadership struggles.

👉We're often quick to pass the buck to our post-COVID world.

👉Or to Gen Z and their phone addictions.

👉Or to TikTok influencers and trendy memes.

Look, no one is to "blame" for the industry's struggles with interpersonal communication.

To improve, we must acknowledge our shared responsibility and act on it.

Like a drone, business and personal growth require us to see the big picture.

This framework will get you started:

  • Exploring: Thousands of years ago, curious cave dwellers went on daily quests to find food. The word "quest" is the root of questions.

Reflect on whether you are asking yourself the right questions to...

Continue Reading...

How Small Talk Drives Business

Small talk is a big deal.

Here's why it matters.

Because it drives revenue and requires subtle, respected confidence.

Yet most say low confidence holds them back at networking events, meetings, and conferences.😕

No more excuses! 

➡️Use the communication tips below to boost your confidence and create stronger business connections.

.

 

Continue Reading...

The Risks of Hesitant Leaders in A/E/C

Three months into the year, a clear pattern has emerged in A/E/C communication.

Projects stall, decisions are delayed, and leaders have to step in to resolve issues.

Your mid-level managers are technically skilled, but they lack confidence when making decisions under pressure. This is known as decision confidence.

🚩They tend to overanalyze.

🚩They wait for buy-in.

🚩They escalate issues too early or after delays.

Executives recognize that hesitation among mid-level managers negatively affects timelines, profit margins, and the firm's credibility.

Here’s the bottom line:

➡️While your firm may prioritize technical training, decision-making should not rely on trial-and-error.

This approach doesn’t develop leadership; it increases risk.

If your managers can’t make decisions with incomplete information, communicate tradeoffs clearly, or support their position with clients, there is a breakdown in decision-making.

As I see time and time again, the core challenge is communication.🎯

...
Continue Reading...

Leaving an Executive Legacy in A/E/C

Every A/E/C firm has a few people who carry its legacy. It's like runners passing the Olympic torch.

In our industry, this is called knowledge transfer or “institutional instinct.”

👉Experienced executives know how to (subtly) read clients.

👉They know when a project is drifting.

👉They know what not to say in a tense meeting.

None of this is written down.

This knowledge doesn’t transfer automatically.

It’s certainly not part of onboarding.

Think about your first time driving. 🚗

You study first, but once you’re behind the wheel, the manual is irrelevant.

You have to experience the car actually moving. It's about trusting your instincts and reacting in a split-second decision.

As a growing number of senior executives retire this year, A/E/C firms without a structured knowledge-transfer system will feel the pinch.

This loss churns through project delivery, client trust, and revenue.

Here’s the truth: Decades of judgment are irreplaceable. 💰

You have the power and wherewithal to prepare the next generatio...

Continue Reading...
Close

Story Magnets:
How to Talk About Your Business So Dream Clients Buy From You

A 6-week online group training for experienced entrepreneurs, coaches, therapists, and consultants

COMPLETE THIS FORM AND 
HIT THE BUTTON SO YOU CAN GET DETAILS.