Why Curiosity Wins More Pursuits Than Technology

a/e/c bid packages aec leadership aec marketing aec presentations aec professional development aec project managers aec public speaking aec pursuits aec superintendents aeco architecture industry business storytelling curiosity lead generation public speaker training in aec shortlisted interviews women in stem Sep 08, 2025

Drones and AI are reshaping the A/E/C industry.

But they don’t win pursuits—people do.

What consistently sets your firm apart from others?

Curiosity and storytelling.

These skills build trust, spark connection, and make clients want to work with you.

Technical expertise matters—but only after you’ve won the bid. 🎯

To capture more pursuits, you need to connect first, then talk tech.

I’ve been teaching this at SMPS conferences, industry events, and in private trainings.

It's a topic that can not be overlooked any longer.

Skilled business development leaders and marketers use curiosity and storytelling to strengthen proposals, interviews, and client relationships.