How to Be More Engaging with Easy-to-Understand Data

Communication Tip: In Business Development presentations, help prospects grasp data.

For example, use round numbers. 👌

If your engineering research shows 4.23 lumens, say "just over 4 lumens." 

Of course, you have the exact information. 

🎯Still, people appreciate simplicity so they can easily digest numbers.🎯

Round up or down as necessary so you don't confuse your prospects and audience.

Clarity is a beautiful thing. 🙌

Expending mental energy is a distraction. 

Keep their attention and break the specifics down when asked.