Susan Young's
Amplify Blog

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10 Ways to Build Rapport So You Have Deeper Relationships at Work

Building rapport with others—whether it’s in person or online—takes practice. Much of it is intuitive. 

Rapport is about creating a bond, link, connection, and understanding. 

The goal is to connect and engage people so that they are thinking, feeling, reacting, and involved.

Humans crave connection and want to be understood.  

Rapport building is an art and skill in communication that’s used daily in all our relationships.

Here are 10 tips to connect and build rapport with others: 

  1. Act approachable. When mingling face-to-face, be aware of how you move and behave. Notice how confident and easy-going folks network. Use body language and gestures that are inviting. When you’re online, have a welcoming and intriguing profile or video. Smile in your profile picture; it matters! 

  2. Ask good questions. People love to talk about themselves so develop your listening skills and curiosity. Learn how to ask powerful questions and...

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The Thing that Scares the Crap Out of Entrepreneurs

Celebrating my private coaching client Teri and her 3 new clients!  

I have SO much respect for Teri because she was open to seeing things from a fresh perspective.

In our first conversation, Teri admitted she needed clients for her new consulting practice. Still she was worried about spending the money to work together.  

You see, being a bold entrepreneur scared the crapola out of Teri. But instead of doing nothing and staying scared, she jumped in anyway.   

And within a few weeks of getting clarity around her message and online presence, Teri landed 3 new clients for her consulting business!! 

How did the shift happen?

Teri moved from limiting beliefs to bold when I said: Trust yourself. The Universe respects bold. 

I KNOW this is true because I experience it as well. It can be scary to make sizable investments in ourselves and our businesses.  

A few months ago, I was a wreck. I was deciding whether to invest $30k in a year-long...

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How Our Internal Stories Slow Sales

I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined! 

Yep, John Woods beat a big competitor in the employee health benefits field.

The contract was worth $61,000.

 Here's the kicker: John had his best year—during the Pandemic! (Most of my other clients have as well )

 How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?  

 John says the results **finally** showed up…WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me. 

 And I immediately nailed John's real issue.

 It had ZILCH to do with marketing. 

 John had to clear out the blocks around his internal story and self-worth.

 John had never heard this from other coaches or consultants. 

He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him. 

  Bottom line: If...

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You Don't Need Media to be Wildly Successful. You Need This...

There’s 1 thing I despise about people in public relations and the online marketing space. 

You know, the cutesy 30-somethings who brag about pulling in 7 figures while bopping around in Barcelona. 

They can land you bigtime interviews with Oprah, Dr. Phil, and Grant Cardone.

{EXPERIENCED ENTREPRENEURS + COACHES: BECOME THE  LEADER IN YOUR NICHE SO THAT YOU HAVE MORE RESPECT, CLIENTS, + IMPACT! FREE LIVE MASTERCLASS JAN. 20. CLICK TO SAVE YOUR SEAT!}

But there’s a catch.

They deliver sound bites and temporary confidence for your 15 minutes of fame. 

Temporary doesn’t cut it for experienced, savvy entrepreneurs.

Look, I started my business as a media relations and PR company in 2000.

I spoon-fed clients pithy soundbites so they'd feel confident and credible during interviews. 

And here’s what I know 1,000% that you may not realize. 

Media attention rarely brings lasting success or self-assuredness.

It doesn't have...

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Getting Prospects to Believe You

I talk A LOT about how to introduce yourself so you are seen and heard --and grow your business.  

I am obsessed with my work not because people walk away with a concise introduction. 

Something is hiding deep beneath the words. And it has become my mission.  

It’s the real reason I do what I do. It has taken me a lifetime—59 years and torrents of tearsto understand my fixation on other people's stories.

It began when I was four years old. I didn't speak.

My parents thought I was deaf, but the doctor told them I was fine.

He said I didn't talk because I communicated in a way that didn't require words. When I was hungry, I’d bang on the refrigerator.

No words or voice were necessary.  

So, what does a little girl who did not speak until age 4 do with her life? 

I went to college and majored in mass communications. Go figure. 

I quickly found the campus radio station, a place filled with microphones and speakers...

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The #1 Issue that Keeps Slowing Your Business Growth

I want to get in front of people who can hire me; I want to grow my business! 

That’s what I’ve been hearing these past few weeks on social media and from my own client calls. 

Look, social media gives each of us access to the masses.

So, it’s not hard to get in front of people—even the right people who are your dream clients. 

Still, there’s a challenge that most entrepreneurs and coaches don’t recognize.

It’s this: What do you SAY when you get in front of your peeps?

If you’re like most of my clients, when we first start working together, they say the same thing.

You’re not alone…

  • Maria thought her problem was only having a few small clients (and struggling to make money). Then she realized she needed the confidence to talk about herself in a big, bold way.
  • Chris thought he wasn’t closing enough sales. Then he realized he didn’t feel worthy enough to speak up. 
  • Heidi knew she...
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Why I Stopped Making New Year's Resolutions โ€“and You Should, Too

Listen closely.

You can practically hear the clock ticking.

As New Year’s Eve approaches, the world is keenly aware of hours, minutes, and seconds.

Look, I love a party, but making resolutions irks me, and here's why.

Have you resolved to quit binge-watching Netflix and volunteer as a mentor in your community? Or finally launch your podcast? Or worse…join the gym? (gassssp!)

Let's get real.

{EXPERIENCED ENTREPRENEURS + COACHES: BECOME THE  LEADER IN YOUR NICHE SO THAT YOU HAVE MORE RESPECT, CLIENTS, + IMPACT! FREE LIVE MASTERCLASS JAN. 20. CLICK TO SAVE YOUR SEAT!}

You don’t need a split second on Dec. 31st when the ball drops in Times Square to get on track. You have the power right now to do better.

It's not a resolution; it's a decision.

You can simply DECIDE—like I have done for many years—to stop waiting for the countdown, champagne, and party hats. It's called stalling and giving away your power.

I used to put soooo much pressure on...

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You Guys! I Just Got Promoted!

I am busting at the seams with excitement and pride.

I am now the CEO of my 21-year-old communications company.

On Monday, I woke up as the founder of Get in Front Communications.

By 11 AM, I stopped everything and decided to give myself a long-overdue promotion to CEO.

{RELATED: HOW TO BE THE LEADER IN YOUR NICHE IN 2022. FREE LIVE MASTERCLASS ON JAN. 20th - 8 PM EST. CLICK TO SAVE YOUR SEAT}  

It took years of me doing the same freakin’ thing…over and over…and expecting different results. (I know…it’s called madness.)

And as the hamster wheel began spinning on Monday, I made a decision. I DECIDED that this is not how a successful CEO operates day-to-day.

I’m getting real here so hold onto your hats.

And please, no judgment. “We teach what we need to learn,” said Jane Fonda.

You see, I’ve spent the past few months searching for the “right” Virtual Assistant.

That's fine, but not at the same time as a...

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You Don't Need a Good Sales Pitch to Land Big Clients. You Just Need This.

Celebrating my INCREDIBLE client John Woods who is adding $250,000 in new business over the next 12 months (a 400% ROI) during the Pandemic while using my Story Funnel System!

And that’s only for part of his business!

{EXPERIENCED ENTREPRENEURS + COACHES: BECOME THE  LEADER IN YOUR NICHE SO THAT YOU HAVE MORE RESPECT, CLIENTS, + IMPACT! FREE LIVE MASTERCLASS - JAN. 20. CLICK TO SAVE YOUR SEAT!}

John and I met when I was the keynote speaker at a Mastermind coaching program he was in.

Even though my presentation was online, John and I were able to connect quickly.

Yes, he was already enrolled in a high-level and high-priced business coaching program.

Still, something was missing around his message and mindset that kept him from reaching his true potential as an entrepreneur.

When the virus hit 18 months ago, John knew it was finally time to clean up his messaging and communication so he could speak confidently with corporate CFOs and close more clients.

...
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The 1 Trait You Need to Close More Sales

In elementary school, most of the girls I knew were told they “talk too much in class.”

Both of my sisters got those lovely comments on their report cards from time to time.

Not me.

I was a roamer.

I didn’t talk all that much; I wanted out. Out of whatever classroom I was in.

Why?

I have insatiable curiosity.

I saw myself as “life’s little observer.”

 I always sensed that something interesting was happening…somewhere else.

And I was hell-bent on finding out where it was, who was involved, how things were playing out, and even why.

My modus operandi was simple. Ask for a bathroom pass or volunteer to deliver something to the library, office, or anywhere.

And get the hell out.

I felt like Maya Angelou’s “caged bird” trapped in Mrs. Rosenthal’s 3rd-grade classroom.

Of course, the tall people in charge at Woodbrook Elementary School –and my parents—weren’t keen on this roaming thing. (Wasn't I a...

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