Executive presence isn't about showing up to a client-facing meeting.
It's about being a valued and trusted advisor who creatively communicates meaningful insights and proactive solutions.👈
People who attend high-stakes meetings and add IMMENSE value easily gain trust, respect, and new business.
What value do you bring to teams and clients?

Three words.
There are three words that sum up the key to success in anything and everything we do.
🏀These three words—a guiding phrase—were highlighted last night after the New York Knicks made the greatest comeback in NBA Finals history, edging past the San Antonio Spurs, 107-106.🏀
The Knicks' OG Anunoby scored the winning basket in the final two seconds, overcoming a 29-point deficit.
Thunderous cheers erupted as stunned Knicks fans celebrated at Madison Square Garden.
Within a minute, ESPN's Lisa Salters interviewed Anunoby about the comeback.
She asked how he and his teammates managed the victory and what he thought mid-game as the Spurs dominated.🥇
Anunoby revealed the three words that fueled their comeback: Stay with it.
He told Salters his team is resilient and never gives up. They stay with it and keep pushing.
In the span of a 90-second interview, Anunoby said "stay with it" several times.
It resonates with me as I've turned to this mantra for years. You can, too.
No matter the challeng...
Predicting outcomes = impossible.
Looking for patterns and trends = invaluable to stakeholders. 📈
This was a key takeaway from a recent SMPS—Society for Marketing Professional Services - San Antonio chapter meeting.
New A/E/C marketers who want to grow their careers must know how to spot trends to help managers make informed decisions.
💯One of the presenters, Cleary Zimmerman's Joyce Watson, CPSM, encouraged emerging leaders to be curious and collaborative. I agree with Joyce and her co-presenter Audra Allen that these traits drive growth.
⚠️Guessing is very expensive in business.
The bottom line is knowing how to ask quality questions, listen deeply, and identify patterns that others miss.

I’m super grateful to welcome a new coaching client who found me through the communication course I developed and teach in partnership with Procore.
After just 3 private sessions, he’s already seeing life-changing results (his words, not mine). 💯
Results like this make my heart sing.
This is the most rewarding part of what I do:
Connecting with A/E/C professionals who commit to continuous learning and growth.
🎯That mindset builds the foundation for stronger leadership, better collaboration, and long-term growth—professionally and personally.
You decide.
Taking small, consistent actions each day can be an effective way to make progress toward your goals.
If you have reasons for not taking even a small step toward your goal, consider whether any of those reasons might be holding you back.
🚩Another word for reasons is excuses.
Sometimes, what we see as reasons could also be seen as obstacles to progress.
Yes, we're all busy. Many people in A/E/C feel burned out, overwhelmed, or anxious. The world can feel beyond chaotic.
And, even in tumultuous times, many people try not to let their circumstances keep them stuck.
Here's something to consider: Some of the most important conversations aren’t with bosses or partners.
The conversations and communication you have with yourself are critical. 💯
Your self-talk. Your internal chatter. This is what matters most.
🥇Your internal narrative shapes your mindset and success.
When you bypass reasons and focus fully on your goal, consistent action and accountability can help you reach the finish lin...
Today, everyone is in marketing.
Most A/E/C professionals, however, don't see themselves as marketers, business developers, or salespeople.
Especially highly skilled technical people.
You might not have a degree in marketing or sales. It probably wasn't your original plan.😕
But technical professionals often need to scale back the tech talk that can confuse stakeholders and clients.
Most are interested in the end result, not the process. They want to see the WOW—the finished product.⬅️
Project managers, superintendents, and estimators need a mindset shift that embraces marketing as part of their roles.
An example I heard years ago will likely resonate with you: Sell the painted room, not the paint.
🎯Here’s the bottom line: Those who focus on the WOW, not the HOW, connect and engage with stakeholders.
This is your ticket to increasing trust and profits.
Three words.
These three words are the core strategy for increasing your revenue.
So why do so many A/E/C firms struggle to win more pursuits?😕
If you don't see how revenue ties to these three words, profitability stays flat, and your credibility can suffer.
Here's the key: Business development and relationship-building start with communication.💯
Improving your hit rates comes down to one actionable strategy: Make small talk.
Easy, light-hearted conversations build deeper connections, generate more referrals, and drive sustainable growth.📈
Technical people who aren't comfortable interacting with others miss chances to generate leads.
🎯Make small talk your competitive advantage.
The bottom line is that engagement grows business.

Underestimating clarity is dangerous in business.
Without clarity, there's confusion. ⬅️
The result is poor communication that causes assumptions, delays, and weakens trust.
🚩It's almost impossible to execute ideas when people are confused.
In A/E/C, unclear communication increases risk.
One thing I often hear from clients: “Everyone thought someone else handled it.”
This is not a business strategy.
Successful leaders own their communication. 💯
They model straightforward communication because they know their teams are watching.

I'm over-the-moon excited to share this breaking news with you!
🔷Keep your eye on this blog in the coming weeks as we unveil...
Susan Young's The Business of Success Podcast
Yes, the podcast space is saturated, but most are sitting dormant.
Hosts started and quickly fell off the cliff.
➡️The Business of Success is edgy, but there is no cliff.⬅️
These are:
🎯15-minute no-BS conversations that impact and inspire
🎯Featuring business professionals with wisdom from all walks of life
🎯Dropping 7 days a week!
Why now?
Because the best advice often comes from the person nobody expected.
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Stay tuned!
Leadership and succession planning are top priorities in A/E/C today, but there's a common factor behind their success.
Employee acquisition and retention in our ongoing labor shortage pose unique challenges.
These challenges, at their core, all circle back to communication.
Your communication is the foundation for addressing labor and leadership struggles.
👉We're often quick to pass the buck to our post-COVID world.
👉Or to Gen Z and their phone addictions.
👉Or to TikTok influencers and trendy memes.
Look, no one is to "blame" for the industry's struggles with interpersonal communication.
To improve, we must acknowledge our shared responsibility and act on it.
Like a drone, business and personal growth require us to see the big picture.
This framework will get you started:
Reflect on whether you are asking yourself the right questions to...
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