My coaching client, attorney and DEI advocate Diana Patton, beautifully used the ‘bridge and guide’ technique I teach for messaging and introductions.

She seized the opportunity to self-promote during a recent morning TV interview.

The original topic for Diana’s segment was health and wellness.

So, how was Diana able to blend and weave in her angle about the advocacy and diversity work she does?

It’s all about paying deep attention in media interviews...and sales conversations.

I teach you how to listen closely and think on your feet so that you know precisely where and how to weave in your sound bites, control your message, and self-promote with confidence.

Conversations will flow naturally and easily while you stay on point.

Take a look.

And if you want to talk strategy around your story and how to share it with dream clients, apply now for a free Story Power Session.

 Entrepreneurs, here is a HUGE lesson from a simple 10-second interaction between a reporter and a celebrity after last night's Emmy Awards. 

Watch this video for a a priceless lesson on business growth, questions and paying attention. 

Hubs and I spent the end of the summer at the Jersey shore.

It's fun for us to stay at the beach instead of in San Antonio, where the August heat is incredibly unforgiving.

So, we stroll into a cute local breakfast café in Point Pleasant, New Jersey.

It's our 3rd visit to the restaurant in a week.

[RELATED: FREE GUIDE: HOW TO SPEAK IN SOUND BITES SO PEOPLE WANT TO BUY FROM YOU. CLICK HERE TO ACCESS IT NOW]

We’re practically "regulars." The workers recognize us.

We like them…and the fact that there are no breakfast tacos. Nope.

In Jersey, we get pork roll, egg and cheese sandwiches, and bagels with a schmear.

As we're paying the check, the woman we've seen every day behind the counter strikes up a friendly conversation.

I tell her we love the place.

I curiously ask if she's the owner.

Her response floors us.

"Oh, no, I'm just the manager," she says with downcast eyes and a slight chuckle.

Hubs and I quickly glare at one another.

At the same time, we say:...

If this wacky Pandemic has revealed one thing about entrepreneurs, it’s this:

Most people don’t feel comfortable talking about themselves online. 

{RELATED: FREE MASTERCLASS: POWERFUL STORIES THAT SELL: HOW TO GET STARTED SHARING YOUR STORY. MAY 24-12 PM EDT CLICK TO SAVE YOUR SEAT!}

Even those with exceptional talents and experience. 

They shrink back from sharing their stories. 

They say too much…or the wrong things..so prospects click somewhere else.

They “kind of” think they have a story that’s worthy of sharing.

Still, deep down inside they’ve convinced themselves otherwise. 

These are the common themes I’ve been seeing and hearing online and with clients since last March when the health crisis hit. 

It’s especially rampant on Clubhouse.

People are messaging me about their deep fears around what to say when introducing themselves and how to say it. 

Then I get the follow-up DM:

• I need...

Today is World Voice Day.

It's a perfect reminder that when you speak — online or in-person —you are merely repeating things you already know. 

So, if you want to up-level your business and yourself so that you can truly step into your power and potential, do this:   

1. Close your mouth. And watch this 3-minute video. It can change your life. 

2. Click here to more info.

It's time to learn. 

I don’t need International Women’s Day (#IWD2021) to recall one of the women who has had a profound impact on my life.

She passed away in 1994, yet to this day, I talk about and think about her. Every. Single. Day. 

{RELATED: HOW TO SCORE INTERVIEWS WITH PODCASTERS + REPORTERS. 1-HOUR VIDEO TRAINING. CLICK HERE TO ACCESS IT FOR JUST $99!}

Her name was Nettie Freeman. My sisters and I called her "Mama." She was our maternal grandmother. 

Mama was born in 1899 in Brooklyn, New York. She was married for 63 years (to the same man), had three children and nine grandchildren. She lived to see 12 of her 21 great-grandchildren. She died at the age of 95.

How would Mama, who had a high school diploma and never worked outside the home, be an inspiration for International Women’s Day?

• Mama had never been on an airplane.
• She never lived anywhere except New York, and a short time in New Jersey.
• So what could Mama have taught me about business and my career in the 31...

You can create stellar content without having to write anything. 

Look, I get it. Not everyone is a writer.

And the good news is…not everyone is a reader.

{RELATED: Create a Never-Ending Pipeline of Content for Your Social Media. Access the 30-Minute Video Training here. Just $29!} 

Keeping this in mind—and ever-changing algorithms—successful marketing strategies include a mixed bag of content formats.

You may: 

• Create short "how-to" video clips
• Share long-form posts
• Use images for Instagram, Pinterest and Snapchat
• Record audio clips
• Create fun infographics

A variety of formats will improve your SEO rankings – and grow your business.

Here are 3 ways for non-writers to easily create fresh content: 

Compile a round-up post. Listening to a webinar or training with a well-known leader in your industry. With basic notes or a recording, you can craft a post of “10 Takeaways” from the program. This is called “curated...