Susan Young's
Amplify Blog

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The #1 Issue that Keeps Slowing Your Business Growth

I want to get in front of people who can hire me; I want to grow my business!Ā 

That’s what I’ve been hearing these past few weeks on social media and from my own client calls.Ā 

Look, social media gives each of us access to the masses.

So, it’s not hard to get in front of people—even the right people who are your dream clients.Ā 

Still, there’s a challenge that most entrepreneurs and coaches don’t recognize.

šŸŽ¤It’s this: What do youĀ SAYĀ when you get in front of your peeps? šŸŽ¤

If you’re like most of my clients, when we first start working together, they say the same thing.

šŸ‘€You’re not alone…

  • Maria thought her problem was only having a few small clients (and struggling to make money). Then she realized she needed the confidence to talk about herself in a big, bold way.
  • Chris thought he wasn’t closing enough sales. Then he realized he didn’t feel worthy enough to speak up.Ā 
  • Heidi knew she was doing something wrong. She got crickets when trying to engage potential clients and repor
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Why I Stopped Making New Year's Resolutions –and You Should, Too

Listen closely.

You can practically hear the clock ticking.ā²

As New Year’s Eve approaches, the world is keenly aware of hours, minutes, and seconds.

Look, I love a party, but making resolutions irks me, and here's why.

Have you resolved to quit binge-watching Netflix and volunteer as a mentor in your community? Or finally launch your podcast? Or worse…join the gym? (gassssp!)

Let's get real.

{EXPERIENCED ENTREPRENEURS + COACHES: BECOME THEĀ Ā LEADER IN YOUR NICHE SO THAT YOU HAVE MORE RESPECT, CLIENTS, + IMPACT! FREE LIVE MASTERCLASS JAN. 20. CLICK TO SAVE YOUR SEAT!}

You don’t need a split second on Dec. 31st when the ball drops in Times Square to get on track. You have the power right now to do better.

It's not a resolution; it's a decision.🧨

You can simply DECIDE—like I have done for many years—to stop waiting for the countdown, champagne, and party hats.šŸŽ‰šŸŽ‰ It's called stalling and giving away your power.

I used to put soooo much pressure on myself at the end of each year an...

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You Guys! I Just Got Promoted!

I am busting at the seams with excitement and pride.

I am now the CEO of my 21-year-old communications company.

On Monday, I woke up as the founder of Get in Front Communications.

By 11 AM, I stopped everything and decided to give myself a long-overdue promotion to CEO.

{RELATED: HOW TO BE THE LEADER IN YOUR NICHE IN 2022. FREE LIVE MASTERCLASS ON JAN. 20th - 8 PM EST. CLICK TO SAVE YOUR SEAT}Ā Ā 

It took years of me doing the same freakin’ thing…over and over…and expecting different results. (I know…it’s called madness.)

And as the hamster wheel began spinning on Monday, I made a decision. I DECIDED that this is not how a successful CEO operates day-to-day.

I’m getting real here so hold onto your hats.

And please, no judgment. ā€œWe teach what we need to learn,ā€ said Jane Fonda.

You see, I’ve spent the past few months searching for the ā€œrightā€ Virtual Assistant.

That's fine, but not at the same time as a launch and new group program.

Again.

It’s a pattern I have flat out refus...

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You Don't Need a Good Sales Pitch to Land Big Clients. You Just Need This.

Celebrating my INCREDIBLE clientĀ John WoodsĀ who is adding $250,000 in new business over the next 12 months (a 400% ROI) during the Pandemic while using my Story Funnel System!

And that’s only for part of his business!

{EXPERIENCED ENTREPRENEURS + COACHES: BECOMEĀ THEĀ Ā LEADER IN YOUR NICHE SO THAT YOU HAVE MORE RESPECT, CLIENTS, + IMPACT! FREE LIVE MASTERCLASS - JAN. 20. CLICK TO SAVE YOUR SEAT!}

John and I met when I was the keynote speaker at a Mastermind coaching program he was in.

Even though my presentation was online, John and I were able to connect quickly.

Yes, he was already enrolled in a high-level and high-priced business coaching program.

Still, something was missing around his message and mindset that kept him from reaching his true potential as an entrepreneur.

When the virus hit 18 months ago, John knew it was finally time to clean up his messaging and communication so he could speak confidently with corporate CFOs and close more clients.

John signed up for private...

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The 1 Trait You Need to Close More Sales

In elementary school, most of the girls I knew were told they ā€œtalk too much in class.ā€

Both of my sisters got those lovely comments on their report cards from time to time.

Not me.

I was a roamer.

I didn’t talk all that much; I wanted out. Out of whatever classroom I was in.

Why?

I have insatiable curiosity.

I saw myself as ā€œlife’s little observer.ā€

Ā I always sensed that something interesting was happening…somewhere else.

And I was hell-bent on finding out where it was, who was involved, how things were playing out, and even why.

My modus operandi was simple. Ask for a bathroom pass or volunteer to deliver something to the library, office, or anywhere.

And get the hell out.

I felt like Maya Angelou’s ā€œcaged birdā€ trapped in Mrs. Rosenthal’s 3rd-grade classroom.

Of course, the tall people in charge at Woodbrook Elementary School –and my parents—weren’t keen on this roaming thing. (Wasn't I a cutey!!?? 5th grade at Woodbrook)Ā 

They didn’t see my exploring as a way of learn...

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How Clients Use My Story Strategies to Shine in Media Interviews — and Sales Calls

 

My coaching client, attorney and DEI advocate Diana Patton, beautifully used the ā€˜bridge and guide’ technique I teach for messaging and introductions.

She seized the opportunity to self-promote during a recent morning TV interview.

The original topic for Diana’s segment was health and wellness.

So, how was Diana able to blend and weave in her angle about the advocacy and diversity work she does?

It’s all about paying deep attention in media interviews...and sales conversations.šŸ‘€

I teach you how to listen closely and think on your feet so that you know precisely where and how to weave in your sound bites, control your message, and self-promote with confidence.

😁 Conversations will flow naturally and easily while you stay on point.

Take a look.

And if you want to talk strategy around your story and how to share it with dream clients, apply now for a free Story Power Session.

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How Not to Screw Up Your Credibility and Introduction

 

Ā Entrepreneurs, here is a HUGE lesson from a simple 10-second interaction between a reporter and a celebrity after last night's Emmy Awards.Ā 

Watch this video for a a priceless lesson on business growth, questions and paying attention.Ā 

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You've Got to Avoid This Word When Introducing Yourself

Hubs and I spent the end of the summer at the Jersey shore.

It's fun for us to stay at the beach instead of in San Antonio, where the August heat is incredibly unforgiving.

So, we stroll into a cute local breakfast cafƩ in Point Pleasant, New Jersey.

It's our 3rd visit to the restaurant in a week.

[RELATED: FREE GUIDE: HOW TO SPEAK IN SOUND BITES SO PEOPLE WANT TO BUY FROM YOU. CLICK HERE TO ACCESS IT NOW]

We’re practically "regulars." The workers recognize us. 🤣

We like them…and the fact that there are no breakfast tacos. Nope.

In Jersey, we get pork roll, egg and cheese sandwiches, and bagels with a schmear.

As we're paying the check, the woman we've seen every day behind the counter strikes up a friendly conversation.

I tell her we love the place.

I curiously ask if she's the owner.

Her response floors us. 😮

"Oh, no, I'm just the manager," she says with downcast eyes and a slight chuckle.

Hubs and I quickly glare at one another.

At the same time, we say: JUST??!!

I le...

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Your Story Is Right Under Your Nose

Are you busy scrambling to figure out how much to share, what to say, and how to reach your prospects?

Well, all the stories you need are right here… right now.

They’re literally under your nose. Let me share a quick story with you as an example.

One of my clients is working with me to šŸŽÆ get clarity on her message.šŸŽÆ

She’s hyper-focused on sharing the ā€œrightā€ story so she can attract dream clients who will love her new offerings and enroll in them.

So, on a recent coaching call, we hopped on Zoom and exchanged some pleasantries.

And she shared that the past week had been off-the-charts stressful.

Her college-age, athletic son had suddenly become really sick and needed two emergency surgeries.

She had been traveling and told me the remarkable story of her flight back home to her family.

Serendipitously, she found herself seated next to a pastor’s wife who offered comfort and conversation.

Both women were super grateful for the encounter. She walked off the plane feeling suppo

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How I Made $18,000 on Clubhouse — and How You Can, Too

Smitten.
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It’s a word I use when I talk about my husband.
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And Clubhouse.
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I joined Clubhouse in January. I quickly fell in love with it. It’s audio-only so it’s perfectly in line with my style.
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Maybe it’s because it’s easy—no on-camera video or long written posts.
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Anyway, when I speak on Clubhouse, my delivery, style, and vibe attract people.
Many listen. Some hire me.
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That’s right. I’ve generated šŸ’° $18,000 šŸ’°in revenue from Clubhouse, and you can, too.
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Simply by knowing how to talk about yourself in a concise, helpful, and personable way so people want to connect with you.
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šŸ‘€Ā Here'sĀ the secret:
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You don’t have to share all the details of your life and career. You just have to share the right ones at the right moment.
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After finding my way around Clubhouse in those first few weeks, I quickly learned how to share my knowledge, wisdom, and experiences so it adds value and helps someone get clarity.
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