Susan Young's
Amplify Blog

 

 

 

The Secret to Engaging Audiences with Compelling Messages

You.

You want to be seen as a thought leader.

A skilled professional.

A valued member of the team.

And you know your stuff.

➡️So why are so many people putting their presentations, manuals, and CRM notes into AI and walking away with a ready-made talk or webinar?

AI tools can give you the content and may offer insights you missed.

But can *you* deliver that material as if you own it? 🤔

Backward and forward, in your sleep?

This is the human gap in AI.

🎯The truth is that you won't deliver the message or content as powerfully if you don't OWN it.

I was on a 1-hour webinar today where the moderator read a five-minute introduction from a script.

It was painfully obvious.

It's like reading slides in a presentation.😴

Can you imagine sitting through hours-long courses in Learning Management Systems for CEUs with instructors who don't OWN their expertise???

Ouch!

You must trust yourself at a deep, core level and know you are the subject matter expert.

Only then will others trust and respect you.

Use your o...

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Do These 4 Things to Get Paid Speaking Gigs

Painfully blunt is the way my hubs describes me.

Not gonna mince words here.

If you’re pitching yourself to event organizers who hire speakers….and all you get are crickets and maybe a gig for “volunteer speakers” …you’re wasting your time and energy.

You DON’T need to:

😢Create a slick Speaker 1-sheet with new branded photos

😢Pay for a goofball “speaker reel” video that's staged with “real people”

😢Join Toastmasters or spend big bucks on a voice coach

😢Waste a ton of time, money, and energy writing a book

Here’s what you DO need to do:

🎯Connect your topic to the theme of an event so that decision-makers know you "get" their audience

🎯Have a 1-minute video clip from a real talk that showcases your personality and expertise

🎯Work on your internal voice first so that you quiet self-doubt (and get contracts, not crickets!)

🎯Fine-tune your topic and description so organizers see you're a polished pro (and they can easily copy + paste it right into their marketing material)

Her...

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