Susan Young's
Amplify Blog

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Exciting News About Our BS Conversations Launch!

I'm over-the-moon excited to share this breaking news with you!

šŸ”·Keep your eye on this blog in the coming weeks as we unveil...

Susan Young's The Business of Success PodcastĀ 

Yes, the podcast space is saturated, but most are sitting dormant.

Hosts started and quickly fell off the cliff.

āž”ļøThe Business of Success is edgy, but there is no cliff.ā¬…ļø

These are:

šŸŽÆ15-minute no-BS conversations that impact and inspire

šŸŽÆFeaturing business professionals with wisdom from all walks of life

šŸŽÆDropping 7 days a week!

Why now?

Because the best advice often comes from the person nobody expected.

Stay tuned!

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How Small Talk Drives Business

Small talk is a big deal.

Here's why it matters.

Because it drives revenue and requires subtle, respected confidence.

Yet most say low confidence holds them back at networking events, meetings, and conferences.šŸ˜•

No more excuses!Ā 

āž”ļøUse the communication tips below to boost your confidence and create stronger business connections.

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Being Boring is Inexcusable at Work

Forgettable.

That's what happens when you're boring at work.

This isn't about personality.

šŸ„‡It's about perception and influence.

šŸ„‡It’s about differentiating yourself and your firm.

Dull people are low-impact communicators who disengage stakeholders.

Decision-makers don't award bids to flat communicators that seem to lack momentum.Ā āš ļø

Despite technical strength, you'll likely lose credibility—and work—if your communication is flat.

šŸŽÆHere's the truth: Prospects and clients equate engagement and clarity with influence and leadership.

I've spent 26 years teaching A/E/C leaders to be memorable in business development and client-facing meetings.

I teach them to share heartfelt, engaging stories and to be compelling and clear, so they connect deeply with others.

Being boring means being invisible, because you are not top of mind.šŸ˜•

Take the initiative and start honing your communication skills now so people remember you.

Those who commit to continuous improvement and easily engage their audience stand out....

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Why We Should Lean Into Burnout

Burnout.

It's all too commonplace in A/E/C.

Leaders often struggle for long periods to uncover the root cause of burnout.

From my experience, it's deeper than unplanned meetings and confusing documentation.

āš ļøThe main issue is that firms become so absorbed in daily work that they miss opportunities to gain fresh perspectives.

The result? Lost revenue and high turnover.Ā 

Leaning into new strategies can help firms improve productivity and morale.

āž”ļøAfter all, you can't read the label from inside the jar.

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How to Deepen Relationships By Reading Body Language

You know how to build a room.

But do you know how to read a room?

Technical skills only get you so far.

In business, growing revenue isn't about technology or job titles.

It's about spotting subtle communication cues that give you:

šŸ”·Greater influence
šŸ”·New levels of respect
šŸ”·Deeper connections

To get ahead, notice both verbal and nonverbal cues.

Pay attention to others' words, pacing, gestures, and expressions.

Here's the truth: Reading body language is key to negotiating and resolving conflict.

I learned this 30 years ago so I know it works. šŸ’Æ

People who can read a room also exude confidence that most competitors lack.

Notice clues in your next interaction and start reading the room for a competitive edge.

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The Best Way to Engage Stakeholders in Presentations

No one attends shortlisted interviews or workshops for the slides.

They come to hear and learn from you—a real human being.

āž”ļøA real human being offers connection beyond slides.

From my experience, a slide deck doesn't close bids.

However, relying too much on slides can cost you credibility and new work.šŸ˜•

Even anxiety-riddled, highly proficient technical professionals can successfully engage stakeholders, clients, and colleagues with the right words, concise messaging, and engaging stories. This strategy bridges the gap between you and your audience.

The bottom line is that human-to-human interaction increases hit rates and team confidence.Ā šŸ’°

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How to Build A Powerful Business Development Team

Most of us expect to hear about design-build in the field, but let's talk about design-build as it applies to business development.

How are you going to sustain revenue and year-over-year growth?

It’s about designing and building your business development team.

šŸ“ˆTo increase profitability and develop younger staff, firms must invest in project managers, superintendents, and estimators to help capture more pursuits.

Designing and building higher-level teams requires critical thinking skills, the ability to ask open-ended questions, the willingness to pivot and respond, and the confidence to articulate technical data to stakeholders.šŸŽÆ

The coaching model I’m describing is an integral, ongoing part of leadership development.

It involves not just formal or occasional mentoring but also daily interactions in which PMs and other senior leaders identify in-the-moment teaching opportunities.šŸ’Æ

Business coaching—combined with mentoring—uplevels communication, clarity, and confidence.

This applies to le...

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3 Words That Undermine Leaders

Three words can reveal a lot about A/E/C managers and principals.

This phrase says a lot about your leadership style.

🚩When new hires hear this response, they often feel discouraged. It can be frustrating and even make them feel inadequate.

Saying 'figure it out' can make people feel undervalued, especially when they’re trying to learn how things work.

Newcomers to our industry want to understand the basics so they don't have to keep asking the same questions.

āž”ļøWhere can I find this?
āž”ļøCould you please clarify the punch list for me?
āž”ļøIs this the latest documentation?

Leaders should recognize that new team members want to learn, do well, and meet expectations.

If someone still needs a lot of help after a reasonable amount of time, there may be a bigger issue.

But in the first few months, it’s normal to feel overwhelmed.

There’s a learning curve.

Responding with 'figure it out' comes across as passive-aggressive.

It can negatively impact company culture, team morale, and project results.

When leader...

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Your Communication Breakdowns Are Structural Risks

Engineers mitigate structural risk and executives must mitigate communication risk.Ā 

As we observe National Engineers Week, we recognize the engineers who keep our buildings safe and our infrastructure sustainable.Ā 

šŸ‘‰Engineers are disciplined to model risk, calculate load paths, and solve complex problems with precision.Ā 

In the executive sessions I facilitate, there's a common thread:Ā 

Many A/E/C firms don't approach communication with the same discipline.

🚩Proposals are rushed
🚩Scopes are unclear
🚩Client expectations are undocumented 

Internal messages get diluted as they make their way through departments and staff.Ā 

The result: margin erosion, rework, staff frustration, and lost opportunities.

āž”ļøHere’s the bottom line:Ā 

You wouldn’t approve of a structural system without calculations. Why rely on subpar communication systems built on assumptions and outdated legacy habits?Ā 

"This is the way we’ve always done it" is a dangerous legacy mindset.Ā 

Let’s look at this through a fresh lens:Ā 

Engineers ...

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Data Centers are Booming, But Seller-Doer Meetings Don't Need More Data

It’s no secret that data center construction is booming.

It’s mostly fueled by AI and our demand for more data, faster speeds, and more answers.

But here’s the irony I see every week in A/E/C business development.

Seller-doer interviews aren’t lost because teams lack data.

Firms lose bids because decision-makers are overwhelmed with too many numbers.

Clients already have plenty of data from proposals.

Here’s the truth: Stakeholders are deciding if theyĀ trustĀ who is in the room.

Successful interviews aren’t driven by slide decks—they’re driven by human connection.

• Clear, confident storytelling

• Thoughtful small talk that builds rapport

• Being present, personable, and intuitive

• Reading the room and responding—not rambling

Artificial Intelligence may be transforming how projects are designed and built.Ā 

But people still hire people.

This human side of communication is exactly why I createdĀ Top Tier Communicator.

It's where A/E/C’s emerging leaders develop essential sk...

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