Susan Young's
Amplify Blog

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The Human Factor in A/E/C Communication is Timeless

It’s just a fad.Ā 

That’s what people and business analysts said 20 years ago when social media started to take off.Ā 

None of us has a crystal ball around how we’ll interact, connect, and communicate in the next 20 years.Ā 

That’s why it’s so freakin’ important NOT to leave behind the timeless forms of human-to-human communication:

-Being curiousĀ 


-Giving others the gift of your attentionĀ 


-Asking meaningful questions and genuinely listeningĀ 


-Using stories to connect emotionally with peopleĀ 


-Developing charisma so others feel comfortable around you

It’s impossible to replace these five qualities with technology. They certainly aren’t fadsšŸ’Æ

It is šŸ”·absolutely possible šŸ”· to learn these skills and live a more fulfilling life—at work and home.Ā 

šŸ’„Reach out if you want to finetune your communication, leadership, and business relationships.Ā 

A/E/C teams that want to help grow firms and their careers need this now more than ever.Ā 

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Real A/E/C Leaders Aren't Chasing Buy-In

Getting buy-in from senior leadership or younger A/E/C staff isn't a one-off.

Buy-in pales in comparison to trust, loyalty, and honest relationships.

Buy-in feels like you're trying to convince someone or push them over the finish line to close a sale.😯

People whoĀ form deeper relationshipsĀ and have mutual respect don't use this phrase.

They are the leaders who:

āœ…Brainstorm

āœ…Talk things through

āœ…Gather insights

āœ…Ask for differing opinions

āœ…Appreciate wisdom

Then they make a decision.

Critical thinkers and responsible leaders haveĀ higher-level conversations.Ā 

They don't need others to buy into anything.

Forget buy-in.

🧨Instead, take the time to nurture relationships, listen deeply, be respectful, and be attentive.

Yes, you may get pushback.Ā 

Differing opinions needn't be divisive; they are opportunities to learn and evolve.

If you want toĀ improve communication and build consensus, don't consider it "buy-in."Ā 

Instead, be strategic and welcome others' input.

Ā 

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To Improve Internal Communication in AEC, Start Here

 

Busy digging into new tech to reduce misunderstandings and unorganized data?

Slow down, Skippy.

Improving internal team communication is not the first step to managing projects efficiently.

šŸ‘‰This is where your firm must begin.

In this 2-minute video, I share the breakthrough communication strategy that successful AEC clients use.

It's internal, but not what you think it is!Ā 

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Ghosting People Isn't a Form of Communication

Communication Tip:

šŸ‘‰Ghosting professional people isn't cool.šŸ‘ˆ

Especially those you know.

Don't read into this.

I don't have an axe to grind or a person in mind.

But I have been ghosted occasionally.

ā±ļøSure, we're all busy.

Still, you DO have a split second forĀ a quick acknowledgmentĀ or emoji.

And it takes 12 seconds to type: "I'm in the midst of a big project and deadline. Thanks for reaching out." šŸŽÆ

Common sense and courtesy go a long way.

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Speaking These 2 Words May Be Killing Your Business

The two most dangerous words when communicating in business and life are:

I know.

You may indeed know what the other person is saying.

Or trying to express.

Still,Ā pay attention to how you sayĀ your "I know."

Is your tone one of arrogance or dismissal of someone else's idea?

This is about being self-aware.

And self-awareness is often a struggle in A/E/C.

You may be communicating to others subliminally that you are close-minded and closed-hearted.

A slight shift can help close a bid or form a new connection.

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Re-Engineering Your Communication to Win Bid Packages

Processes and procedures.Ā 

A/E/C firms have long been hot on operations.Ā 

What happens, though, when senior leaders teach new hires inefficient methods?

šŸ˜µšŸ’«The cost of doing business like this is mind-boggling.šŸ˜µšŸ’«

Productivity, morale, lost bids, and the labor shortage, to name a few.Ā 

Senior management must know how to train and onboard new hires in new ways.Ā 

šŸ‘‰Are you showing people how you scramble toĀ prepare for a short-listed meetingĀ the day before?

šŸ‘‰Do you confide that you don't know who will be in the room?

šŸ‘‰Does your team know when to speak and what to share?

šŸ‘‰Are they sharp and paying close attention to each otherĀ andĀ the decision-makers?

I spoke recently at my local SMPS chapter on this topic.

The business development leaders unanimously agree:

They need (and want) to learn newĀ communication and selling strategies, such as:Ā Ā 

  • Storytelling
  • Reading the room
  • Body language
  • Vocal pacing so that your wordsĀ *land*Ā with prospects

These tools ensure that...

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