Predicting outcomes = impossible.

Looking for patterns and trends = invaluable to stakeholders. 📈

This was a key takeaway from a recent  SMPS—Society for Marketing Professional Services - San Antonio chapter meeting.

New A/E/C marketers who want to grow their careers must know how to spot trends to help managers make informed decisions.

💯One of the presenters, Cleary Zimmerman's Joyce Watson, CPSM, encouraged emerging leaders to be curious and collaborative. I agree with Joyce and her co-presenter Audra Allen that these traits drive growth.

⚠️Guessing is very expensive in business.

The bottom line is knowing how to ask quality questions, listen deeply, and identify patterns that others miss.

The 2026 Ebola outbreak in the Democratic Republic of the Congo shows that infectious disease outbreaks demand more than medical expertise.

They require clear, timely, and credible communication.

Global health leaders are battling misinformation, public mistrust, and logistical challenges.

The following case study examines Emory University Hospital’s response to the 2014 Ebola outbreak.

The assessment reveals that those communication strategies and lessons remain relevant as public health leaders confront today's evolving crisis.

Ebola Case Study 

(Ghostwritten by Susan Young)

Forgettable.

That's what happens when you're boring at work.

This isn't about personality.

🥇It's about perception and influence.

🥇It’s about differentiating yourself and your firm.

Dull people are low-impact communicators who disengage stakeholders.

Decision-makers don't award bids to flat communicators that seem to lack momentum. ⚠️

Despite technical strength, you'll likely lose credibility—and work—if your communication is flat.

🎯Here's the truth: Prospects and clients equate engagement and clarity with influence and leadership.

I've spent 26 years teaching A/E/C leaders to be memorable in business development and client-facing meetings.

I teach them to share heartfelt, engaging stories and to be compelling and clear, so they connect deeply with others.

Being boring means being invisible, because you are not top of mind.😕

Take the initiative and start honing your communication skills now so people remember you.

Those who commit to continuous improvement and easily engage their audience stand out....

Most A/E/C executives don't notice when leaders are being apathetic. You're often surrounded by it. 

Across offices and jobsites, passive-aggressive communication is eroding trust, delaying approvals, and increasing costly mistakes.

😮Does this sound familiar? 

“I guess that’s fine…” can bring approval delays.

Public praise and private undermining can lead to staff withholding critical project info.

Subtle gaslighting, like “That’s not what I said,” can cause frustration and confusion.

Here’s the impact:

🚩Project managers stop escalating risks

🚩Younger staff disengage

🚩Field-office tension increases

🚩Clients sense dysfunction

Let’s face it: Direct, accountable communication isn’t just a “soft skill.”

It’s operational risk management—and every missed conversation is a risk you can’t afford.

Ask yourself: Are you modeling the leadership your firm needs?

👉 Do your leaders address issues directly—or sideways?

👉 Is feedback clear and timely?

👉Are project conflicts resolved or buried?

Strong firms don’t toler...

When accountability breaks down, leaders often assume it’s a people issue.

But accountability is a structural outcome. ⬅️

It’s rooted in how roles, processes, and expectations are established across organizations.

Warning signs show up in your A/E/C firm, looking like:

👉Confusion about who owns what.

👉Work slipping through cracks.

👉Leaders stepping in to “fix” things.

👉Teams feel blamed instead of supported.

👉Repeated breakdowns in the same places.

Accountability isn’t enforced; it’s designed. 

It’s the result of clear ownership, transparent processes, and proactive communication.

🎯Here's the truth: Real, sustainable accountability comes from intentional organizational design. 

Course-correcting after the fact is not a sound business solution.

I met yesterday with a leader of a national construction trade organization to discuss hot-button issues our industry faces as we head into 2026.

We weren't discussing tech skills.

➡️Instead, we were focusing on the critical need for the younger workforce to uplevel their interpersonal communication.

I imagine these takeaways will resonate with you:

1. A/E/C's fragmented ecosystem must be improved to enhance job site safety, messaging, and knowledge transfer.
2. Newer staff must become proficient in decision-making, problem-solving, and other critical thinking skills. Clarifying information and logical thought processes improve job site safety, project completion, and leadership development.
3. Bi-directional knowledge in our multigenerational workforce is essential for continuous learning. Communication is not linear; rather, it is an ongoing process for all generations to embrace.

Here's the truth: Each of these points — along with cybersecurity — is a stark reminder to prioritize ...

🎯Communication and Presentation Tip: 

Anyone in A/E/C with a PowerPoint slide that resembles the one below gets an automatic tariff of 345 percent. 😮

😮Avoid this at all costs! 

Instead, follow these 5 tips to create reader-friendly engaging slides to WOW (not confuse) your audience. 

1. Pull key data and sections from graphs, using words/nuggets to capture the highlights.

2. Choose the right visuals to complement small amounts of text.

3. Think one slide = one point.

4. Avoid text that is unaligned or too small.

5. Have an emotionally engaging design. 

Reach out if you need support with business development, presentations, and public speaking to capture more pursuits.

It's empowering when you speak or prepare successful RFPs, and you know you nailed the message.⬅️

🧨A/E/C pros feel confident and self-assured with effective communication.

It may not be your strength right now.

The good news is that you can learn interpersonal and collaborative communication techniques.

It's just part of what we teach in our Top Tier Communicator Training.

There's a sense of urgency around effective communication because firms are losing millions to competitors every day.

Top Tier Communicator gives teams the confidence and repeatable skills to win more bids and build deeper relationships.

Scroll through the testimonials and details and save your seats for the April, May, or June courses. 

Have you ever felt your voice didn't matter in a room full of experts? 

Younger architects and engineers often feel they must have all the answers in presentations and meetings. 

Not true. 😮

The need for perfection is exhausting and expensive when you lose bids to more confident competitors. 

• It's comforting to know that no one knows everything. 

• And that's more than OK; it's liberating. 

• Project managers, superintendents, and others can overcome limiting beliefs with new communication and mindset processes. 

An architect in this month's Top Tier Communicator Training said: 

"I keep falling into a trap, feeling I'm not good enough, and I didn't even know it. Now it's clear, and I have all the puzzle pieces to improve."

Admitting when you don't know something can be empowering. 

Your firm will earn respect and trust when staff says with humility and honesty:

"I don't know, and I'll find out within the hour." 

🎯The pieces and tools for building confident teams and incre...