Susan Young's
Amplify Blog

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The Best Gift to Give this Holiday Season

The best gift of communication you can offer anyone is the gift of your attention.

It's great year-round.Ā 

šŸ”·It costs nothing and requires no shopping.

šŸ”·There’s no need for fancy wrapping.

Paying close attention requires deep listening skills—fully focusing on the speaker, listening not just to the words but also to tone, body language, and emotions.

You can’t genuinely understand someone else’s perspective if you miss a few words or sentences they are expressing to you.

Learn how to pay attention without distractions. This is priceless.Ā 

Focus on others and block out distractions—no phones, pings, or alerts.😮

Don't try "faking someone out" by acting like you're engaged when you're mentally drifting.Ā 

Forget the email that needs to be sent.Ā 

Forget that the car needs gas.Ā 

Forget about stopping at the store.

The truth is that people notice when you're "checked out." Don't kid yourself.

šŸŽÆThe better way is to be more self-aware.Ā 

Exceptional communicators catch themselves qu...

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Projects Stall When Communication is Weak

Operational delays rarely come from a lack of effort.

They come from professionals who were never taught how to communicate clearly under pressure, across roles, and with accountability.

That gap shows up here.

When I’m training top tier communicators in A/E/C, one pattern is consistent:

When communication skills lag, operational risk increases.

Here’s the truth: These gaps often go unnoticed until profit margins and credibility are already impacted.

What are leaders in your firm doing to reduce these risks?

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Communication Isn't a Soft Skill—It's a Revenue Skill

Think about it:

AĀ project managerĀ who can clearly explain trade-offs and guide a client conversation?

šŸ”·That’s risk mitigation.

šŸ”·A superintendent who can speak confidently in a progress meeting?

šŸ”·That’s client retention.

šŸ”·A technical lead who can tell the story behind the numbers in a shortlist interview?

That's how firmsĀ win work.

šŸŽÆThat’s exactly why I built on-demand A/E/C communication and leadership training—so firms can develop confident communicators who move projects and business forward.

Learn anytime, anywhere.

Build skills that you (or your team) can use in every conversation, meeting, and interview.

See how it works here >>Ā https://www.aecamplify.com/top-tier-communicator

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Leaders Set the Tone for Communication

When even one team member dreads speaking at meetings, presentations, or networking events, your firm is losing money.

Why?

Hidden feelings of inadequacy:

šŸ‘‰Chip away at confidence

šŸ‘‰Drain energy

šŸ‘‰Create a weak link

These things show up in client conversations, project interviews, and daily collaboration.

Most staff won’t openly admit to these fears.

I get it. It's uncomfortable.

Still, the cost of angst is real: lost productivity, stalled growth, and bids that slip away.

Leaders must start the conversation, turning quiet fears into confident voices.
The ROI is measurable.

Reach out if you want help.

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Why Templates Destroy Credibility and Profits

If your firm is losing bids in short-listed interviews and you don't know why, this is for you.

Business development and marketing professionals often use cookie-cutter templates or copy-and-paste sections of proposals.

Then, you wonder why you lost the project.

Many of you tell me you don't know what happened.

Yes, you do.šŸ˜•

šŸ”·You didn't take time to differentiate your expertise and work.

šŸ”·You didn't take time to make prospects feel special.

šŸ”·To help them sleep easier at night.

That's the REAL reason your competitor beat you.

Burnout doesn't give you permission to use boilerplate content.
Burnout is a sign that priorities and mindsets need fine-tuning.

Refine your communication skills and see how quickly things turn around. ā¬…ļø

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Miscommunication: The Hidden Drain on Project Margins

A/E/C projects don’t typically lose money because of technical mistakes.

Projects lose money because of miscommunication.

You see it every day:

šŸ‘‰A missed client cue.

šŸ‘‰A poorly led meeting.

šŸ‘‰An unclear email that delays project handovers and brings cost overruns.

Leaders often underestimate the cost of these misunderstandings.

The frustrating part is that most miscommunication in our industry is avoidable. šŸŽÆ

The blunders above chip away at trust, delay schedules, and shrink profit margins.

šŸ“ˆIn today’s competitive market, communication isn’t a ā€œsoft skill.ā€

It’s a revenue skill.

Is your team helping to protect profits?

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Preparing A/E/C Project Managers for Successful Shortlisted Interviews

Many PMs, superintendents, estimators, and others have deep technical knowledge—but often lack experience in client-facing conversations.

šŸ“ˆThat’s not a flaw; it’s a gap that training and education can address.

With today's new strategies, A/E/C teams can develop the confidence and communication skills needed to differentiate your firm—building trust, getting referrals, and strengthening client relationships.šŸ„‡

šŸŽÆHere are four foundational areas to help employees shift their mindset and be better prepared to capture pursuits.

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