I’m super grateful to welcome a new coaching client who found me through the communication course I developed and teach in partnership with Procore.
After just 3 private sessions, he’s already seeing life-changing results (his words, not mine). 💯
Results like this make my heart sing.
This is the most rewarding part of what I do:
Connecting with A/E/C professionals who commit to continuous learning and growth.
🎯That mindset builds the foundation for stronger leadership, better collaboration, and long-term growth—professionally and personally.
Today, everyone is in marketing.
Most A/E/C professionals, however, don't see themselves as marketers, business developers, or salespeople.
Especially highly skilled technical people.
You might not have a degree in marketing or sales. It probably wasn't your original plan.😕
But technical professionals often need to scale back the tech talk that can confuse stakeholders and clients.
Most are interested in the end result, not the process. They want to see the WOW—the finished product.⬅️
Project managers, superintendents, and estimators need a mindset shift that embraces marketing as part of their roles.
An example I heard years ago will likely resonate with you: Sell the painted room, not the paint.
🎯Here’s the bottom line: Those who focus on the WOW, not the HOW, connect and engage with stakeholders.
This is your ticket to increasing trust and profits.
I'm over-the-moon excited to share this breaking news with you!
🔷Keep your eye on this blog in the coming weeks as we unveil...
Susan Young's The Business of Success Podcast
Yes, the podcast space is saturated, but most are sitting dormant.
Hosts started and quickly fell off the cliff.
➡️The Business of Success is edgy, but there is no cliff.⬅️
These are:
🎯15-minute no-BS conversations that impact and inspire
🎯Featuring business professionals with wisdom from all walks of life
🎯Dropping 7 days a week!
Why now?
Because the best advice often comes from the person nobody expected.
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Stay tuned!
Executives in A/E/C who know that negotiation is an integral part of business development and marketing presentations see their hit rates explode.
🚩Too many firms focus on soft skills while overlooking the art and science of negotiating with stakeholders.
Your technical teams may not have been taught BD and negotiation in classrooms.
It's a learned skill that can be developed.🎯
Are negotiation skills in your communication toolbox?
The best gift of communication you can offer anyone is the gift of your attention.
It's great year-round.
🔷It costs nothing and requires no shopping.
🔷There’s no need for fancy wrapping.
Paying close attention requires deep listening skills—fully focusing on the speaker, listening not just to the words but also to tone, body language, and emotions.
You can’t genuinely understand someone else’s perspective if you miss a few words or sentences they are expressing to you.
Learn how to pay attention without distractions. This is priceless.
Focus on others and block out distractions—no phones, pings, or alerts.😮
Don't try "faking someone out" by acting like you're engaged when you're mentally drifting.
Forget the email that needs to be sent.
Forget that the car needs gas.
Forget about stopping at the store.
The truth is that people notice when you're "checked out." Don't kid yourself.
🎯The better way is to be more self-aware.
Exceptional communicators catch themselves qu...
Operational delays rarely come from a lack of effort.
They come from professionals who were never taught how to communicate clearly under pressure, across roles, and with accountability.
That gap shows up here.
When I’m training top tier communicators in A/E/C, one pattern is consistent:
When communication skills lag, operational risk increases.
Here’s the truth: These gaps often go unnoticed until profit margins and credibility are already impacted.
What are leaders in your firm doing to reduce these risks?

Think about it:
A project manager who can clearly explain trade-offs and guide a client conversation?
🔷That’s risk mitigation.
🔷A superintendent who can speak confidently in a progress meeting?
🔷That’s client retention.
🔷A technical lead who can tell the story behind the numbers in a shortlist interview?
That's how firms win work.
🎯That’s exactly why I built on-demand A/E/C communication and leadership training—so firms can develop confident communicators who move projects and business forward.
Learn anytime, anywhere.
Build skills that you (or your team) can use in every conversation, meeting, and interview.
See how it works here >> https://www.aecamplify.com/top-tier-communicator
When even one team member dreads speaking at meetings, presentations, or networking events, your firm is losing money.
Why?
Hidden feelings of inadequacy:
👉Chip away at confidence
👉Drain energy
👉Create a weak link
These things show up in client conversations, project interviews, and daily collaboration.
Most staff won’t openly admit to these fears.
I get it. It's uncomfortable.
Still, the cost of angst is real: lost productivity, stalled growth, and bids that slip away.
Leaders must start the conversation, turning quiet fears into confident voices.
The ROI is measurable.
If your firm is losing bids in short-listed interviews and you don't know why, this is for you.
Business development and marketing professionals often use cookie-cutter templates or copy-and-paste sections of proposals.
Then, you wonder why you lost the project.
Many of you tell me you don't know what happened.
Yes, you do.😕
🔷You didn't take time to differentiate your expertise and work.
🔷You didn't take time to make prospects feel special.
🔷To help them sleep easier at night.
That's the REAL reason your competitor beat you.
Burnout doesn't give you permission to use boilerplate content.
Burnout is a sign that priorities and mindsets need fine-tuning.
Refine your communication skills and see how quickly things turn around. ⬅️
A/E/C projects don’t typically lose money because of technical mistakes.
Projects lose money because of miscommunication.
You see it every day:
👉A missed client cue.
👉A poorly led meeting.
👉An unclear email that delays project handovers and brings cost overruns.
Leaders often underestimate the cost of these misunderstandings.
The frustrating part is that most miscommunication in our industry is avoidable. 🎯
The blunders above chip away at trust, delay schedules, and shrink profit margins.
📈In today’s competitive market, communication isn’t a “soft skill.”
It’s a revenue skill.
Is your team helping to protect profits?
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