Susan Young's
Amplify Blog

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3 Things A/E/C Leaders Must Prioritize Before the New Year

I met yesterday with a leader of a national construction trade organization to discuss hot-button issues our industry faces as we head into 2026.

We weren't discussing tech skills.

āž”ļøInstead, we were focusing on the critical need for the younger workforce to uplevel their interpersonal communication.

I imagine these takeaways will resonate with you:

  1. A/E/C's fragmented ecosystem must be improved to enhance job site safety, messaging, and knowledge transfer.
  2. Newer staff must become proficient in decision-making, problem-solving, and other critical thinking skills. Clarifying information and logical thought processes improve job site safety, project completion, and leadership development.
  3. Bi-directional knowledge in our multigenerational workforce is essential for continuous learning. Communication is not linear; rather, it is an ongoing process for all generations to embrace.

Here's the truth: Each of these points — along with cybersecurity — is a stark reminder to prioritize ...

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Data Centers are Booming, But Seller-Doer Meetings Don't Need More Data

It’s no secret that data center construction is booming.

It’s mostly fueled by AI and our demand for more data, faster speeds, and more answers.

But here’s the irony I see every week in A/E/C business development.

Seller-doer interviews aren’t lost because teams lack data.

Firms lose bids because decision-makers are overwhelmed with too many numbers.

Clients already have plenty of data from proposals.

Here’s the truth: Stakeholders are deciding if theyĀ trustĀ who is in the room.

Successful interviews aren’t driven by slide decks—they’re driven by human connection.

• Clear, confident storytelling

• Thoughtful small talk that builds rapport

• Being present, personable, and intuitive

• Reading the room and responding—not rambling

Artificial Intelligence may be transforming how projects are designed and built.Ā 

But people still hire people.

This human side of communication is exactly why I createdĀ Top Tier Communicator.

It's where A/E/C’s emerging leaders develop essential sk...

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The Best Gift to Give this Holiday Season

The best gift of communication you can offer anyone is the gift of your attention.

It's great year-round.Ā 

šŸ”·It costs nothing and requires no shopping.

šŸ”·There’s no need for fancy wrapping.

Paying close attention requires deep listening skills—fully focusing on the speaker, listening not just to the words but also to tone, body language, and emotions.

You can’t genuinely understand someone else’s perspective if you miss a few words or sentences they are expressing to you.

Learn how to pay attention without distractions. This is priceless.Ā 

Focus on others and block out distractions—no phones, pings, or alerts.😮

Don't try "faking someone out" by acting like you're engaged when you're mentally drifting.Ā 

Forget the email that needs to be sent.Ā 

Forget that the car needs gas.Ā 

Forget about stopping at the store.

The truth is that people notice when you're "checked out." Don't kid yourself.

šŸŽÆThe better way is to be more self-aware.Ā 

Exceptional communicators catch themselves qu...

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Leaning into Leadership in 2026

The best project leaders don’t bark directives or lean on authority.

They use coaching as a core leadership tool—creating clarity, not confusion. šŸŽÆ

Combining coaching and leadership improves handoffs, documentation, and multi-generational teams communication.

Imagine your PMs, supers, and estimators sparking curiousity with open-ended questions.

Engagement uncovers blind spots and helps close feedback loops.

It also bolsters morale and impacts the talent pool. šŸ“ˆ

Strong, empathetic leaders draw ideas out of their teams.

They avoid unnecessary directives, invite perspectives, and make people feel valued.

🚩AI may streamline tasks, but it can’t fix confidence and unclear communication.

To develop stronger communicators in 2026, Top Tier Communicator training is the place to begin.Ā 

Wrap up 2025 with intention so your staff kicks off the new year ahead of the curve. Drop me a message here and we'll talk.Ā 

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You're Losing Because Your PMs Don't Know the Process

Back up the bus, A/E/C leaders.

Most newer project managers, estimators, and superintendents aren't familiar with the process of being shortlisted.

Still, you expect them to be confident and well-spoken in seller-doer interviews.

Let's lay a solid foundation for these pros so they have a deep understanding of business development.Ā 

When there's a lack of clarity, bids go to your competitors.

To avoid losing revenue, take the time to educate technical staff. šŸ“ˆ

They influence interview panels.

Confidence and business acumen are what owners and stakeholders look for when awarding bids.

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The 1 Safety Term Many in A/E/C Are Missing

Yes, physical safety and mental health must always be top priorities in our industry.

There's a different kind of safety that firms often overlook: Psychological safety.

It's an essential form of communication.

Psychological safety means that staff feel comfortable and safe in expressing their emotions, using their voices, and sharing concerns — without judgment or repercussions.

āž”ļøIt directly impacts emotional well-being, talent retention, performance, and job dissatisfaction.

When leaders in my training programs are unsure of this practice, I worry.

Are your emerging leaders and executives using psychological safety practices to support staff?

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Miscommunication: The Hidden Drain on Project Margins

A/E/C projects don’t typically lose money because of technical mistakes.

Projects lose money because of miscommunication.

You see it every day:

šŸ‘‰A missed client cue.

šŸ‘‰A poorly led meeting.

šŸ‘‰An unclear email that delays project handovers and brings cost overruns.

Leaders often underestimate the cost of these misunderstandings.

The frustrating part is that most miscommunication in our industry is avoidable. šŸŽÆ

The blunders above chip away at trust, delay schedules, and shrink profit margins.

šŸ“ˆIn today’s competitive market, communication isn’t a ā€œsoft skill.ā€

It’s a revenue skill.

Is your team helping to protect profits?

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When Projects Derail, Communication is Often the Culprit

Nearly 75 percent of construction delays are due to poor communication and collaboration among teams.

The research comes from Procore, a software company serving the A/E/C industry.

That's a tough number to digest.

😮Materials, weather, and budgets aren't always to blame when projects go off the rails.

It ultimately comes down to effective communication and team coordination.

It's easy to assume breakdowns only happen at the top.

But the chain is only as strong as its weakest communicator.

That includes younger project managers, superintendents, and estimators throughout the industry.

āœ…They have impressive technical skills.

Yet, their leadership voices are still developing.

Emerging leaders often hesitate to ask for clarification, share bad news, or speak up in meetings.

Then, we see ripple effects, such as:

🚩Wrong assumptions

🚩Missed deadlines

🚩Frustration with crews and clients

Project difficulties aren't just a "people problem."

Communication and collaboration directl...

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A/E/C Leadership Communication Gap: Are Your Teams Afraid to Say "The Thing?"

Communication tip:Ā 

If your team is hesitating to say what everyone is privately thinking, you have a communication gap.

You may—or may not realize it.

šŸ‘‰Avoiding uncomfortable truths—with internal staff or prospects—doesn’t help your firm's credibility.

It erodes trust, performance, and your bottom line.

This isn’t about publicly calling someone out or embarrassing them.

It’s about creating a culture with psychological safety to calmly address real issues with professionalism and respect.

āž”ļøHere’s a common example in A/E/C:Ā 

You have a charismatic project leader or superintendent who dominates conversations and shortlisted interviews.Ā 

They’re likable… outgoing… the ā€œlife of the party.ā€

But here’s what no one’s saying to their face:

šŸ“ˆTheir long-winded stories and off-topic comments derail important discussions—especially with prospects.

What feels like small talk to them feels like wasted time to others. 😮

The challenge is that this individual doesn't know how to read the room and reel themselves i...

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