Susan Young's
Amplify Blog

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Why Curiosity Wins More Pursuits Than Technology

Drones and AI are reshaping the A/E/C industry.

But they don’t win pursuits—people do.

What consistently sets your firm apart from others?

Curiosity and storytelling.

These skills build trust, spark connection, and make clients want to work with you.

Technical expertise matters—but only after you’ve won the bid. šŸŽÆ

To capture more pursuits, you need to connect first, then talk tech.

I’ve been teaching this at SMPS conferences, industry events, and in private trainings.Ā 

It's a topic that can not be overlooked any longer.Ā 

Skilled business development leaders and marketers use curiosity and storytelling to strengthen proposals, interviews, and client relationships.

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A/E/C Leadership Communication Gap: Are Your Teams Afraid to Say "The Thing?"

Communication tip:Ā 

If your team is hesitating to say what everyone is privately thinking, you have a communication gap.

You may—or may not realize it.

šŸ‘‰Avoiding uncomfortable truths—with internal staff or prospects—doesn’t help your firm's credibility.

It erodes trust, performance, and your bottom line.

This isn’t about publicly calling someone out or embarrassing them.

It’s about creating a culture with psychological safety to calmly address real issues with professionalism and respect.

āž”ļøHere’s a common example in A/E/C:Ā 

You have a charismatic project leader or superintendent who dominates conversations and shortlisted interviews.Ā 

They’re likable… outgoing… the ā€œlife of the party.ā€

But here’s what no one’s saying to their face:

šŸ“ˆTheir long-winded stories and off-topic comments derail important discussions—especially with prospects.

What feels like small talk to them feels like wasted time to others. 😮

The challenge is that this individual doesn't know how to read the room and reel themselves i...

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Preparing A/E/C Project Managers for Successful Shortlisted Interviews

Many PMs, superintendents, estimators, and others have deep technical knowledge—but often lack experience in client-facing conversations.

šŸ“ˆThat’s not a flaw; it’s a gap that training and education can address.

With today's new strategies, A/E/C teams can develop the confidence and communication skills needed to differentiate your firm—building trust, getting referrals, and strengthening client relationships.šŸ„‡

šŸŽÆHere are four foundational areas to help employees shift their mindset and be better prepared to capture pursuits.

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5 Ways to Create Stand-Out PowerPoint Slides

šŸŽÆCommunication and Presentation Tip:Ā 

Anyone in A/E/C with a PowerPoint slide that resembles the one below gets an automatic tariff of 345 percent. 😮

😮Avoid this at all costs! 

Instead, follow these 5 tips to create reader-friendly engaging slides to WOW (not confuse) your audience.Ā 

1. Pull key data and sections from graphs, using words/nuggets to capture the highlights.

2. Choose the right visuals to complement small amounts of text.

3. Think one slide = one point.

4. Avoid text that is unaligned or too small.

5. Have an emotionally engaging design.Ā 

Reach out if you need support with business development, presentations, and public speaking to capture more pursuits.

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40% of Leaders Say Teams Aren't Asking the Right Questions

Communication, seller-doer challenges, and confidence.

To achieve greater success in the A/E/C industry, a new poll says firms must overcome these three obstacles, beginning with communication.

āž”ļøNearly 40 percent of respondents said unasked questions hold teams back in sales meetings.Ā 

āž”ļøMore than 25 percent cite rushing through conversations as a significant challenge.

Are you working on the right problem?

In A/E/C, this could mean focusing on the most pressing client needs or more profitable projects.

Reach out if you want to transform your teams' communication so you can capture more pursuits, improve productivity, and build trust.

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Your Secret Sauce to Beating Competitors

Reading body language and other nonverbal communication skills is key to capturing more pursuits.

When you connect Human-to-Human (H2H) using this technique, you'll have clients and referrals for life.

🧨These little-known nuances blow away the A/E/C pros I coach, and they use this knowledge for years to come.

It's intriguing, high-level communication, and it's fun!

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The Vision and Future of A/E/C

Staggering statistics around communication and lost bids are getting the attention of leaders in A/E/C.Ā 

Being proactive is key to sustainable business growth.

āž”ļøManagers who take action show their commitment to adapting to change and the risk of giving new jobs to competitors.Ā 

🧨Proactive managers build stronger teams and win more bids.

It's that simple.

It's why our Top Tier Communicator online training gets firms returns on investments of 5,000 percent or more (Yes, you read it correctly!)

And it's why we have classes available for the next four months.

šŸ“ˆHere's the secret:

Old ways of doing business won't open new doors.

How many contracts are you losing a month?

And industry data supports the need forĀ human-to-human communication and professional development.

A recent report from Newforma, an AECO software management firm, finds:Ā 

  • More than 75 percent of respondents miss project deadlines because of inefficient communication and fragmented workflows.
  • Some 73 percen
  • ...
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