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Drones and AI are reshaping the A/E/C industry.
But they donāt win pursuitsāpeople do.
What consistently sets your firm apart from others?
Curiosity and storytelling.
These skills build trust, spark connection, and make clients want to work with you.
Technical expertise mattersābut only after youāve won the bid. šÆ
To capture more pursuits, you need to connect first, then talk tech.
Iāve been teaching this at SMPS conferences, industry events, and in private trainings.Ā
It's a topic that can not be overlooked any longer.Ā
Skilled business development leaders and marketers use curiosity and storytelling to strengthen proposals, interviews, and client relationships.
Communication tip:Ā
If your team is hesitating to say what everyone is privately thinking, you have a communication gap.
You mayāor may not realize it.
šAvoiding uncomfortable truthsāwith internal staff or prospectsādoesnāt help your firm's credibility.
It erodes trust, performance, and your bottom line.
This isnāt about publicly calling someone out or embarrassing them.
Itās about creating a culture with psychological safety to calmly address real issues with professionalism and respect.
ā”ļøHereās a common example in A/E/C:Ā
You have a charismatic project leader or superintendent who dominates conversations and shortlisted interviews.Ā
Theyāre likable⦠outgoing⦠the ālife of the party.ā
But hereās what no oneās saying to their face:
šTheir long-winded stories and off-topic comments derail important discussionsāespecially with prospects.
What feels like small talk to them feels like wasted time to others. š®
The challenge is that this individual doesn't know how to read the room and reel themselves i...
Many PMs, superintendents, estimators, and others have deep technical knowledgeābut often lack experience in client-facing conversations.
šThatās not a flaw; itās a gap that training and education can address.
With today's new strategies, A/E/C teams can develop the confidence and communication skills needed to differentiate your firmābuilding trust, getting referrals, and strengthening client relationships.š„
šÆHere are four foundational areas to help employees shift their mindset and be better prepared to capture pursuits.
šÆCommunication and Presentation Tip:Ā
Anyone in A/E/C with a PowerPoint slide that resembles the one below gets an automatic tariff of 345 percent.Ā š®
š®Avoid this at all costs!Ā
Instead, follow these 5 tips to create reader-friendly engaging slides to WOW (not confuse) your audience.Ā
1. Pull key data and sections from graphs, using words/nuggets to capture the highlights.
2. Choose the right visuals to complement small amounts of text.
3. Think one slide = one point.
4. Avoid text that is unaligned or too small.
5. Have an emotionally engaging design.Ā
Reach out if you need support with business development, presentations, and public speaking to capture more pursuits.
Communication, seller-doer challenges, and confidence.
To achieve greater success in the A/E/C industry, a new poll says firms must overcome these three obstacles, beginning with communication.
ā”ļøNearly 40 percent of respondents said unasked questions hold teams back in sales meetings.Ā
ā”ļøMore than 25 percent cite rushing through conversations as a significant challenge.
Are you working on the right problem?
In A/E/C, this could mean focusing on the most pressing client needs or more profitable projects.
Reach out if you want to transform your teams' communication so you can capture more pursuits, improve productivity, and build trust.
Reading body language and other nonverbal communication skills is key to capturing more pursuits.
When you connect Human-to-Human (H2H) using this technique, you'll have clients and referrals for life.
š§ØThese little-known nuances blow away the A/E/C pros I coach, and they use this knowledge for years to come.
It's intriguing, high-level communication, and it's fun!
Staggering statistics around communication and lost bids are getting the attention of leaders in A/E/C.Ā
Being proactive is key to sustainable business growth.
ā”ļøManagers who take action show their commitment to adapting to change and the risk of giving new jobs to competitors.Ā
š§ØProactive managers build stronger teams and win more bids.
It's that simple.
It's why our Top Tier Communicator online training gets firms returns on investments of 5,000 percent or more (Yes, you read it correctly!)
And it's why we have classes available for the next four months.
šHere's the secret:
Old ways of doing business won't open new doors.
How many contracts are you losing a month?
And industry data supports the need forĀ human-to-human communication and professional development.
A recent report from Newforma, an AECO software management firm, finds:Ā
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