Susan Young's
Amplify Blog

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Why Curiosity Wins More Pursuits Than Technology

Drones and AI are reshaping the A/E/C industry.

But they don’t win pursuits—people do.

What consistently sets your firm apart from others?

Curiosity and storytelling.

These skills build trust, spark connection, and make clients want to work with you.

Technical expertise matters—but only after you’ve won the bid. šŸŽÆ

To capture more pursuits, you need to connect first, then talk tech.

I’ve been teaching this at SMPS conferences, industry events, and in private trainings.Ā 

It's a topic that can not be overlooked any longer.Ā 

Skilled business development leaders and marketers use curiosity and storytelling to strengthen proposals, interviews, and client relationships.

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Time to Step Up: The 80% Challenge for A/E/C Leaders

A new LinkedIn survey reveals that more than 80% of A/E/C professionals want better, more efficient business systems.

āž”ļøThat’s a loud call for change.

But the real test isn’t in wanting improvement—it’s in leading it.šŸŽÆ

Are you stepping up to make it happen, or waiting for someone else (or the wish fairy) to fix it?

Continuous improvement demands action.

Here are three ways to begin.

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40% of Leaders Say Teams Aren't Asking the Right Questions

Communication, seller-doer challenges, and confidence.

To achieve greater success in the A/E/C industry, a new poll says firms must overcome these three obstacles, beginning with communication.

āž”ļøNearly 40 percent of respondents said unasked questions hold teams back in sales meetings.Ā 

āž”ļøMore than 25 percent cite rushing through conversations as a significant challenge.

Are you working on the right problem?

In A/E/C, this could mean focusing on the most pressing client needs or more profitable projects.

Reach out if you want to transform your teams' communication so you can capture more pursuits, improve productivity, and build trust.

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How to Overcome Self-Doubt When You Don't Have All the Answers

 

If you''ve been in a shortlisted interview and don't have the answer to a question, don't beat yourself up.Ā 

Watch the 1-minute video above and quit the negative self-talk so you can truly shine!

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Successful AEC Pursuits are Like TV Legend Phil Donahue

The pioneer of daytime TV talk shows, Phil Donahue, passed away yesterday.Ā 

His syndicated show ended in 1996, after 26 years on-the-air. šŸ†

There are many skills AEC business development marketersĀ can learn from this legendary communicator.Ā 

Donahue knew how to listen for the minutiae that others miss.

Attention to detail is crucial in our industry as you communicate an understanding of client needs and provide custom solutions.

Is there room toĀ improve your teams' interview prepĀ and presentations?

How do we develop a natural curiosity and understand people?

āœ…Learn how to ask quality questions andĀ be more engaging.

How can we allow others to share their opinions while subtly driving conversations?

You've got to think on your feet and know how and when to pivot. šŸ”„

Another lesson from Donahue is how to invite differing opinions in a polite and welcoming way.

You foster open communication and encourage diverse perspectives.

Being open-minded and open-hearted areĀ invaluable tra...

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Project Managers Can Conquer Fears of Shortlisted Presentations

You have a fear of speaking up at presentations or meetings?Ā 

Maybe you’re afraid you stink at networking.

Or maybe you’ve been scaring yourself with imposter syndrome because you don’t have all the answers for clients.Ā 

Read the words on the man’s shirt that I saw this morning.Ā 

Facts Over Fear.Ā 

šŸŽÆFact: All humans are born with 2 innate fears.Ā 

1- The fear of falling.
2- The fear of loud noises.Ā 

Somewhere along life’s journey, you’ve convinced yourself you stink at public speaking, networking, and pursuits. šŸ‘€

Blah, blah, blah.

I was there years ago, and I’m not anymore. šŸ˜‚

Today, I know it’s all learned behavior that you can unlearn to be more successful.Ā 

That’s a fact.Ā 

Is it time to stop scaring yourself and staying stuck?Ā 

šŸ™ŒFacts Over Fear.Ā 

Reach out if you are ready to stop the negative self talk and step into your potential.Ā 

You decide. šŸ’Æ

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How an Elevator Repairman Taught Me a Huge Communication Lesson

 

Life lessons come in so many different forms.Ā Ā 

Regardless of our expertise or education, seemingly ordinary experiences can bring powerful transformation.Ā 

And they make forĀ fabulous stories.

Can you spare 6 minutes to hear the heartwarming communication lesson I learned from a guy named Lamar? ⌚

It all unfolded in a podcast interview called Resilience in Action with host Erin Brown.Ā 

Click the video above to hear the story, or click here.

šŸŽ†And if you want to improve your business storytelling, hit me up. šŸŽ†

Ā 

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Perfectly Imperfect Communication Wins More AEC Projects

Perfect people are not welcome.

That was the sign in front of a church I saw this week.

You may be one of the AEC pros who feel pressure to be the perfect communicator.

  • InĀ seller-doer meetings.
  • In presentations.
  • On Zoom calls.
  • In networking events — online or in-person.

Here's a News Flash:Ā Take the pressure off of yourself!Ā 

No one wants to do business with a "perfect" person.Ā 

You know, someone who appears to be flawless on the outside.Ā 

Everyone has something they are dealing with or navigating.

šŸŽÆProspects and clients wantĀ real people.Ā 

The ones who stumble on a few words and keep going.Ā 

The perfectly imperfect win bidsĀ and respect.Ā 

The kind of people who bend but don't break.

I don't teach flawless communication.Ā 

I show you how to be a perfectly imperfect, heartfelt subject matter expert.Ā 

ToĀ share your perfectly imperfect story.Ā 

To be yourself. šŸ˜

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Re-Engineering Your Communication to Win Bid Packages

Processes and procedures.Ā 

A/E/C firms have long been hot on operations.Ā 

What happens, though, when senior leaders teach new hires inefficient methods?

šŸ˜µšŸ’«The cost of doing business like this is mind-boggling.šŸ˜µšŸ’«

Productivity, morale, lost bids, and the labor shortage, to name a few.Ā 

Senior management must know how to train and onboard new hires in new ways.Ā 

šŸ‘‰Are you showing people how you scramble toĀ prepare for a short-listed meetingĀ the day before?

šŸ‘‰Do you confide that you don't know who will be in the room?

šŸ‘‰Does your team know when to speak and what to share?

šŸ‘‰Are they sharp and paying close attention to each otherĀ andĀ the decision-makers?

I spoke recently at my local SMPS chapter on this topic.

The business development leaders unanimously agree:

They need (and want) to learn newĀ communication and selling strategies, such as:Ā Ā 

  • Storytelling
  • Reading the room
  • Body language
  • Vocal pacing so that your wordsĀ *land*Ā with prospects

These tools ensure that...

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