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Humans are born with only 2 fears: the fear of falling and the fear of loud noises.
Science proves it.
Everything else youāre afraid of was learned, most likely in your childhood (0-7 years old)
And we carry these fearsāand the stories behind themāwith usā¦for years.
⢠You talk about being afraid of heights.
⢠You talk about being afraid of dogs, spiders, or snakes.
⢠You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed upā¦in 2012.
Our words create our worlds. š
And they usually keep us from growing ourselves and our businesses.
So, what are you afraid of, aside from maybe falling and loud noises?
My client, Don, was reflecting with me about how transformative this fear lesson has been for him.
Donās a super smart techie.
He was studying computer languages long before the rest of us found the Internet.
His programs have been used by the Pentagon and White House; so cool! ā”
But until a few ...
I canāt count the times Iāve stared at a crisp new landing page thatās about to go live, wondering: will this convert?
Will my message land? Will the words resonate so people opt-in, reply, or joinā¦whateverā¦?
Your wordsāand mineāonly dance off the page and into the hearts of prospects when we use THEIR exact lingo.
When we talk about
This was glaringly obvious in one of the women entrepreneurs Facebook groups Iām in.
A memberāletās call her Laurenāwanted feedback on a landing page for her new offer. She specifically asked for comments on her 2-minute welcome video.
When I looked and read the few lines of text above the video, I had no clue what Lauren was offering.
Would the video bring clarity?
The page layout was visually appealing, but the words were confusing.
I wanted to give Lauren the benefit of th...
Building rapport with othersāwhether itās in person or onlineātakes practice. Much of it is intuitive.Ā
Rapport is about creating a bond, link, connection, and understanding.Ā
The goal is to connect and engage people so that they are thinking, feeling, reacting, and involved.
Humans crave connection and want to be understood.Ā Ā
Rapport building is an art and skill in communication thatās used daily in all our relationships.
Here are 10 tips to connect and build rapport with others:Ā
Act approachable. When mingling face-to-face, be aware of how you move and behave. Notice how confident and easy-going folks network. Use body language and gestures that are inviting. When youāre online, have a welcoming and intriguing profile or video. Smile in your profile picture; it matters!Ā
Ask good questions. People love to talk about themselves so develop your listening skills and curiosity. Learn how to ask powerful questions and listen closely to reply with a thoughtful response. Pe
...Celebrating my private coaching client Teri and her 3 new clients!Ā Ā
I have SO much respect for Teri because she was open to seeing things from a fresh perspective.
In our first conversation, Teri admitted she needed clients for her new consulting practice. Still she was worried about spending the money to work together.Ā Ā
You see, being a bold entrepreneur scared the crapola out of Teri. But instead of doing nothing and staying scared, she jumped in anyway.Ā Ā
And within a few weeks of getting clarity around her message and online presence, Teri āØlanded 3 new clients⨠for her consulting business!!Ā
How did the shift happen?
Teri moved from limiting beliefs to bold when I said: Trust yourself. The Universe respects bold.Ā
I KNOW this is true because I experience it as well. It can be scary to make sizable investments in ourselves and our businesses.Ā Ā
A few months ago, I was a wreck. I was deciding whether to invest $30k in a year-long Mastermind group. Yes, you read that right...
I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined!Ā
Yep, John Woods beat a big competitor in the employee health benefits field.
The contract was worth $61,000.
Ā Here's the kicker: John had his best yearāduring the Pandemic! (Most of my other clients have as well šš)
Ā How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?Ā Ā
Ā John says the results **finally** showed upā¦WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me.Ā
Ā And I immediately nailed John's real issue.
Ā It had ZILCH to do with marketing.Ā
Ā John had to clear out the blocks around his internal story and self-worth.
Ā John had never heard this from other coaches or consultants.Ā
He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him.Ā
Ā š¢ Bottom line: If you don't love your story and believe in yourself, no one else will.
Ā Like ...
Thereās 1 thing I despise about people in public relations and the online marketing space.Ā
You know, the cutesy 30-somethings who brag about pulling in 7 figures while bopping around in Barcelona.Ā
They can land you bigtime interviews with Oprah, Dr. Phil, and Grant Cardone.
But thereās a catch.
They deliver sound bites and temporary confidence for your 15 minutes of fame.Ā
Temporary doesnāt cut it for experienced, savvy entrepreneurs. š
Look, I started my business as a media relations and PR company in 2000.
I spoon-fed clients pithy soundbites so they'd feel confident and credible during interviews.Ā
ā¶ā¶And hereās what I know 1,000% that you may not realize.Ā
Media attention rarely brings lasting success or self-assuredness.
It doesn't have staying power because it's external.Ā
When entreprene...
I talk A LOT about how to introduce yourself so you are seen and heard --and grow your business.Ā Ā
I am obsessed with my work not because people walk away with a concise introduction.Ā
Something is hiding deep beneath the words. And it has become my mission.Ā Ā
Itās the real reason I do what I do. It has taken me a lifetimeā59 years and torrents of tearsāto understand my fixation on other people's stories.
It began when I was four years old. I didn't speak.
My parents thought I was deaf, but the doctor told them I was fine.
He said I didn't talk because I communicated in a way that didn't require words. When I was hungry, Iād bang on the refrigerator.
No words or voice were necessary.Ā Ā
So, what does a little girl who did not speak until age 4 do with her life?Ā
I went to college and majored in mass communications.š Go figure.Ā
I quickly found the campus radio station, a place filled with microphones and speakers that amplify voices.Ā
After graduation, I started my career as ...
I want to get in front of people who can hire me; I want to grow my business!Ā
Thatās what Iāve been hearing these past few weeks on social media and from my own client calls.Ā
Look, social media gives each of us access to the masses.
So, itās not hard to get in front of peopleāeven the right people who are your dream clients.Ā
Still, thereās a challenge that most entrepreneurs and coaches donāt recognize.
š¤Itās this: What do youĀ SAYĀ when you get in front of your peeps? š¤
If youāre like most of my clients, when we first start working together, they say the same thing.
šYouāre not aloneā¦
Listen closely.
You can practically hear the clock ticking.ā²
As New Yearās Eve approaches, the world is keenly aware of hours, minutes, and seconds.
Look, I love a party, but making resolutions irks me, and here's why.
Have you resolved to quit binge-watching Netflix and volunteer as a mentor in your community? Or finally launch your podcast? Or worseā¦join the gym? (gassssp!)
Let's get real.
You donāt need a split second on Dec. 31st when the ball drops in Times Square to get on track. You have the power right now to do better.
It's not a resolution; it's a decision.š§Ø
You can simply DECIDEālike I have done for many yearsāto stop waiting for the countdown, champagne, and party hats.šš It's called stalling and giving away your power.
I used to put soooo much pressure on myself at the end of each year an...
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