Susan Young's
Amplify Blog
Successful Leaders Own Their Communication
Underestimating clarity is dangerous in business.
Without clarity, there's confusion. ⬅️
The result is poor communication that causes assumptions, delays, and weakens trust.
🚩It's almost impossible to execute ideas when people are confused.
In A/E/C, unclear communication increases risk.
One thing I often hear from clients: “Everyone thought someone else handled it.”
This is not a business strategy.
Successful leaders own their communication. 💯
They model straightforward communication because they know their teams are watching.
The Best Way to Engage Stakeholders in Presentations
No one attends shortlisted interviews or workshops for the slides.
They come to hear and learn from you—a real human being.
➡️A real human being offers connection beyond slides.
From my experience, a slide deck doesn't close bids.
However, relying too much on slides can cost you credibility and new work.😕
Even anxiety-riddled, highly proficient technical professionals can successfully engage stakeholders, clients, and colleagues with the right words, concise messaging, and engaging stories. This strategy bridges the gap between you and your audience.
The bottom line is that human-to-human interaction increases hit rates and team confidence. 💰
The Hidden Reason Your RFPs Aren't Winning Work
Proposal writers often spend over 100 hours preparing RFPs.
➡️The real secret to a strong bid isn’t just about how clear the messaging is.
In fact, most proposals include overly technical data, lengthy resumes, and confusing jargon that won't help you stand out. 😕
This raises the question: are your proposal writers and business development team overlooking the importance of selling your firm within the proposal itself?
Remember, selling your firm in a proposal isn't about a pushy sales pitch that readers recognize a mile away.
Selling your firm in an RFP means knowing how to:
🎯Subtly weave in the benefits of working together
🎯Address possible objections long before the shortlisted interview
🎯Reduce the risk of hiring your firm
By making selling within your proposals a priority and using these techniques in your next submission, you’ll see your hit rates improve.
