Susan Young's
Amplify Blog

 

 

 

Training Only Pays Off When It's Applied

In the last six months, I've seen three doctors for minor issues.

Three doctors. Three different minor ailments.

All three suggested over-the-counter treatments, and I agreed with their advice.

One treatment involves using a small machine several times a week. Even with insurance, I still pay $50 out of pocket each month.💰

Despite paying for the device every month, I still haven’t used it.

Maybe I’m just too lazy to set it up. I could easily use it while watching videos or TV, and the treatment doesn’t hurt at all.

The box just sits there collecting dust.

I keep it out where I can see it to remind myself, but even then, I keep paying $50 a month without using it.

I’m sharing this because the same thing often happens with training programs.

🎯People who actually use what they learn in training see real results and do well.

Others just let the training materials collect dust.

These employees end up complaining about delays, coworkers, or subcontractors. They stay stuck, waiting for things to improve...

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3 Words That Undermine Leaders

Three words can reveal a lot about A/E/C managers and principals.

This phrase says a lot about your leadership style.

🚩When new hires hear this response, they often feel discouraged. It can be frustrating and even make them feel inadequate.

Saying 'figure it out' can make people feel undervalued, especially when they’re trying to learn how things work.

Newcomers to our industry want to understand the basics so they don't have to keep asking the same questions.

➡️Where can I find this?
➡️Could you please clarify the punch list for me?
➡️Is this the latest documentation?

Leaders should recognize that new team members want to learn, do well, and meet expectations.

If someone still needs a lot of help after a reasonable amount of time, there may be a bigger issue.

But in the first few months, it’s normal to feel overwhelmed.

There’s a learning curve.

Responding with 'figure it out' comes across as passive-aggressive.

It can negatively impact company culture, team morale, and project results.

When leader...

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The Hidden Reason Your RFPs Aren't Winning Work

Proposal writers often spend over 100 hours preparing RFPs.

➡️The real secret to a strong bid isn’t just about how clear the messaging is.

In fact, most proposals include overly technical data, lengthy resumes, and confusing jargon that won't help you stand out. 😕

This raises the question: are your proposal writers and business development team overlooking the importance of selling your firm within the proposal itself?

Remember, selling your firm in a proposal isn't about a pushy sales pitch that readers recognize a mile away. 

Selling your firm in an RFP means knowing how to:

🎯Subtly weave in the benefits of working together
🎯Address possible objections long before the shortlisted interview
🎯Reduce the risk of hiring your firm

By making selling within your proposals a priority and using these techniques in your next submission, you’ll see your hit rates improve. 

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The Client Experience Gap

Client challenges don't typically come from poor intentions or weak talent.

Problems on projects come from inconsistent processes that leave teams guessing in high‑stakes moments.

This is the client experience gap that shows up as miscommunication:

🚩Different PMs delivering wildly different experiences

🚩Missed details that should be automatic

🚩Clients feel like they need to manage the team

🚩Rework caused by unclear handoffs

🚩Leaders stepping in to “save” meetings

Your clients don’t want heroics.

They want consistency.

🎯Consistency comes from communication-based systems. 

The completion of successful A/E/C projects requires strong foundations.

Not just effort.

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The Real Issue A/E/C Executives Are Dancing Around

Most industry leaders I speak with aren’t worried about strategy.

Instead, their main concern is execution through people.

✅They know the plan.

✅They know the numbers.

✅They know the market.

Here's the truth about what keeps them up at night:

“Can my leaders actually move the ball forward without me in the room?”

Communication gaps don’t show up as “communication problems.”

Instead, they appear as rework, missed signals, slow decision-making, and shaky client trust.

Addressing these hidden challenges is the real leadership issue in 2026. 

It's not solved by another process or framework.

It’s solved by elevating conversations within the firm.

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3 Things A/E/C Leaders Must Prioritize Before the New Year

I met yesterday with a leader of a national construction trade organization to discuss hot-button issues our industry faces as we head into 2026.

We weren't discussing tech skills.

➡️Instead, we were focusing on the critical need for the younger workforce to uplevel their interpersonal communication.

I imagine these takeaways will resonate with you:

  1. A/E/C's fragmented ecosystem must be improved to enhance job site safety, messaging, and knowledge transfer.
  2. Newer staff must become proficient in decision-making, problem-solving, and other critical thinking skills. Clarifying information and logical thought processes improve job site safety, project completion, and leadership development.
  3. Bi-directional knowledge in our multigenerational workforce is essential for continuous learning. Communication is not linear; rather, it is an ongoing process for all generations to embrace.

Here's the truth: Each of these points — along with cybersecurity — is a stark reminder to prioritize ...

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Strategic Networking Grows Business

Showing up at a networking event or conference doesn't count as business development.

Choose events carefully and strategically so you attract new relationships and opportunities.

Yes, this includes making small talk 😮

Before putting something on your calendar, consider:

🎯Will your ideal clients be there?

🎯What is your intention?

🎯Who do you want to meet, and why?

🎯How will you mingle and meet new people?

🎯How will you introduce yourself?

There is an art and science to successful networking.

Do you and your teams know how to generate leads and create exciting opportunities at seemingly ordinary events?

If not, you're wasting precious time and your firm is losing money.

PS: Get your nose out of your phone!

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How to Get Noticed by Top A/E/C Executives

Communication tip for aspiring construction PMs and leaders:

Knowing the project lingo is good.

📈Knowing the PROFIT lingo is when C-suite execs start listening.

Speak their language and watch your career path transform.

 

 

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4 Key Elements to Engaging People

Engaging presentations.

They don't open with data or slides of your firm's history and ribbon cuttings.

Engaging presentations get people:

✅Thinking

✅Feeling

✅Reacting

✅Involved

Remember this every time your team prepares for shortlisted interviews, client-facing meetings, or workshop presentations.

Go for emotional connections over numbers.

The data will follow.

🎯Your team can access to repeatable skills that win more bids

Click to learn more about our proven Top Tier Communicator on-demand training.

 

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Communication Isn't a Soft Skill—It's a Revenue Skill

Think about it:

A project manager who can clearly explain trade-offs and guide a client conversation?

🔷That’s risk mitigation.

🔷A superintendent who can speak confidently in a progress meeting?

🔷That’s client retention.

🔷A technical lead who can tell the story behind the numbers in a shortlist interview?

That's how firms win work.

🎯That’s exactly why I built on-demand A/E/C communication and leadership training—so firms can develop confident communicators who move projects and business forward.

Learn anytime, anywhere.

Build skills that you (or your team) can use in every conversation, meeting, and interview.

See how it works here >> https://www.aecamplify.com/top-tier-communicator

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