Back up the bus, A/E/C leaders.
Most newer project managers, estimators, and superintendents aren't familiar with the process of being shortlisted.
Still, you expect them to be confident and well-spoken in seller-doer interviews.
Let's lay a solid foundation for these pros so they have a deep understanding of business development.
When there's a lack of clarity, bids go to your competitors.
To avoid losing revenue, take the time to educate technical staff. 📈
They influence interview panels.
Confidence and business acumen are what owners and stakeholders look for when awarding bids.
Business development professionals and marketers aren't the only rainmakers in A/E/C firms.
Today, everyone is in marketing.
Most project managers and technical leads didn't sign up for this BD role.⬅️
Still, when your teams have time with clients, they must be skillful communicators.
Precious time spent with stakeholders is a significant opportunity to build credibility, trust, and connections that will help land your next big project.
Pitches at the end of a project often fall flat.
📈A better strategy in business development is to create value gradually over the course of work.
Taking this approach rather than waiting until the end means you're not pitching anything.
Repeat clients and referrals will easily fall into your lap without you awkwardly asking for a sale.
You'll earn trust and work by:
🎯Communicating daily and being proactive
🎯Asking strategic questions and sharing insights from project managers
🎯Framing conversations around client results
When your PMs and te...
When even one team member dreads speaking at meetings, presentations, or networking events, your firm is losing money.
Why?
Hidden feelings of inadequacy:
👉Chip away at confidence
👉Drain energy
👉Create a weak link
These things show up in client conversations, project interviews, and daily collaboration.
Most staff won’t openly admit to these fears.
I get it. It's uncomfortable.
Still, the cost of angst is real: lost productivity, stalled growth, and bids that slip away.
Leaders must start the conversation, turning quiet fears into confident voices.
The ROI is measurable.
If your firm is losing bids in short-listed interviews and you don't know why, this is for you.
Business development and marketing professionals often use cookie-cutter templates or copy-and-paste sections of proposals.
Then, you wonder why you lost the project.
Many of you tell me you don't know what happened.
Yes, you do.😕
🔷You didn't take time to differentiate your expertise and work.
🔷You didn't take time to make prospects feel special.
🔷To help them sleep easier at night.
That's the REAL reason your competitor beat you.
Burnout doesn't give you permission to use boilerplate content.
Burnout is a sign that priorities and mindsets need fine-tuning.
Refine your communication skills and see how quickly things turn around. ⬅️
Years ago, when I was in high school, I lost my voice for a few days.
I suddenly had laryngitis.
Couldn't make a sound.
It was beyond frustrating.
After college, I became a radio news reporter and anchor.
My voice was my job. I had a degree in communication.
But even then, I didn't fully believe my opinion or voice mattered. 😮
I second-guessed my worth.
I stayed quiet when I had something to say. Sound familiar?
I see the same pattern in 95% of the A/E/C professionals in my coaching and training programs.
People who are technically capable but hesitate to speak up in client-facing meetings or networking events.
Many in our industry shy away from making small talk and interacting with others.
It's about having more confidence.
Keeping your "nose in your phone" keeps you silent in real life.
💰The reluctance to use your voice costs your firm millions in lost bids, referrals, and opportunities.💰
A/E/C professionals don't lack ideas; they doubt their value.
They second-guess themselves.
Today's emerging talent wants more than a welcome packet and an awkward free lunch.
This generation wants others to see, hear, and value them.
They want coaching and wisdom; not onboarding jargon.
🔷Humans have an innate desire to feel included.
To be part of a group or community.
And above all, younger generations want training because they want to grow.
When communication is one-way (or nonexistent), newcomers to A/E/C quietly disengage.
You miss the opportunity to transfer knowledge. 🚩
New employees find the door and leave, depleting your training investment, team stability, and project momentum.
And every time new hires walk out the door, your firm suffers from:
👉Lost productivity
👉Delayed schedules
👉Missed pursuits
Multiply that by a few exits each year, and the revenue impact is real.💰
Ongoing, impactful training with today's communication skills is not a perk.
It has nothing to do with a freebie pizza lunch.
🧨It's about having a retention strategy with bottom-line results.
Let's build the...
Risk mitigation and workplace silos go hand-in-hand.
What if you saw training differently?
Successful A/E/C firms that capture pursuits face and embrace workplace training data. 📈
They don't make excuses about budgets, limited time, or keeping training in-house:
Research from Lorman shows that internal programs may save your firm money in the short term, but the benefits are limited.
🎯Most employees crave fresh perspectives and innovative problem-solving strategies.
To scale and narrow talent gaps, proactive firms are willing to invest in external training.
A/E/C executives must be open-minded and know that scalability is intertwined with today's business development and communication skills.
How does your team measure up against competitors?
Savvy leaders recognize the return on investment i...
Many PMs, superintendents, estimators, and others have deep technical knowledge—but often lack experience in client-facing conversations.
📈That’s not a flaw; it’s a gap that training and education can address.
With today's new strategies, A/E/C teams can develop the confidence and communication skills needed to differentiate your firm—building trust, getting referrals, and strengthening client relationships.🥇
🎯Here are four foundational areas to help employees shift their mindset and be better prepared to capture pursuits.
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