Accelerating confusion.
The chaotic pace of change with AI can feel overwhelming.
From proposals and documentation to enterprise risk and conflict resolution, firms that strategically embrace AI have a significant competitive advantage.
➡️As these changes accelerate into 2026, A/E/C leaders faces a key question:
Is your firm's communication and decision-making infrastructure keeping pace with your technology investments?
High-performing firms don't simply use more tools.
They're establishing clear communication standards, governance protocols, accountability, and measurable business outcomes.💯
Only six months remain to align leadership priorities in 2026.
Before the end of the year, A/E/C executives should prioritize:
✅Meaningful performance measures that connect AI investments to business results—not just technology adoption.
✅Consistent communication standards that keep AI-generated information accurate and client-ready.
✅Clear expectations that help employees use AI confidently, responsibly, ...
Executive presence isn't about showing up to a client-facing meeting.
It's about being a valued and trusted advisor who creatively communicates meaningful insights and proactive solutions.👈
People who attend high-stakes meetings and add IMMENSE value easily gain trust, respect, and new business.
What value do you bring to teams and clients?

Three words.
There are three words that sum up the key to success in anything and everything we do.
🏀These three words—a guiding phrase—were highlighted last night after the New York Knicks made the greatest comeback in NBA Finals history, edging past the San Antonio Spurs, 107-106.🏀
The Knicks' OG Anunoby scored the winning basket in the final two seconds, overcoming a 29-point deficit.
Thunderous cheers erupted as stunned Knicks fans celebrated at Madison Square Garden.
Within a minute, ESPN's Lisa Salters interviewed Anunoby about the comeback.
She asked how he and his teammates managed the victory and what he thought mid-game as the Spurs dominated.🥇
Anunoby revealed the three words that fueled their comeback: Stay with it.
He told Salters his team is resilient and never gives up. They stay with it and keep pushing.
In the span of a 90-second interview, Anunoby said "stay with it" several times.
It resonates with me as I've turned to this mantra for years. You can, too.
No matter the challeng...
Today, everyone is in marketing.
Most A/E/C professionals, however, don't see themselves as marketers, business developers, or salespeople.
Especially highly skilled technical people.
You might not have a degree in marketing or sales. It probably wasn't your original plan.😕
But technical professionals often need to scale back the tech talk that can confuse stakeholders and clients.
Most are interested in the end result, not the process. They want to see the WOW—the finished product.⬅️
Project managers, superintendents, and estimators need a mindset shift that embraces marketing as part of their roles.
An example I heard years ago will likely resonate with you: Sell the painted room, not the paint.
🎯Here’s the bottom line: Those who focus on the WOW, not the HOW, connect and engage with stakeholders.
This is your ticket to increasing trust and profits.
Three words.
These three words are the core strategy for increasing your revenue.
So why do so many A/E/C firms struggle to win more pursuits?😕
If you don't see how revenue ties to these three words, profitability stays flat, and your credibility can suffer.
Here's the key: Business development and relationship-building start with communication.💯
Improving your hit rates comes down to one actionable strategy: Make small talk.
Easy, light-hearted conversations build deeper connections, generate more referrals, and drive sustainable growth.📈
Technical people who aren't comfortable interacting with others miss chances to generate leads.
🎯Make small talk your competitive advantage.
The bottom line is that engagement grows business.

I'm over-the-moon excited to share this breaking news with you!
🔷Keep your eye on this blog in the coming weeks as we unveil...
Susan Young's The Business of Success Podcast
Yes, the podcast space is saturated, but most are sitting dormant.
Hosts started and quickly fell off the cliff.
➡️The Business of Success is edgy, but there is no cliff.⬅️
These are:
🎯15-minute no-BS conversations that impact and inspire
🎯Featuring business professionals with wisdom from all walks of life
🎯Dropping 7 days a week!
Why now?
Because the best advice often comes from the person nobody expected.
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Stay tuned!
Small talk is a big deal.
Here's why it matters.
Because it drives revenue and requires subtle, respected confidence.
Yet most say low confidence holds them back at networking events, meetings, and conferences.😕
No more excuses!
➡️Use the communication tips below to boost your confidence and create stronger business connections.
.
Forgettable.
That's what happens when you're boring at work.
This isn't about personality.
🥇It's about perception and influence.
🥇It’s about differentiating yourself and your firm.
Dull people are low-impact communicators who disengage stakeholders.
Decision-makers don't award bids to flat communicators that seem to lack momentum. ⚠️
Despite technical strength, you'll likely lose credibility—and work—if your communication is flat.
🎯Here's the truth: Prospects and clients equate engagement and clarity with influence and leadership.
I've spent 26 years teaching A/E/C leaders to be memorable in business development and client-facing meetings.
I teach them to share heartfelt, engaging stories and to be compelling and clear, so they connect deeply with others.
Being boring means being invisible, because you are not top of mind.😕
Take the initiative and start honing your communication skills now so people remember you.
Those who commit to continuous improvement and easily engage their audience stand out....
You know how to build a room.
But do you know how to read a room?
Technical skills only get you so far.
In business, growing revenue isn't about technology or job titles.
It's about spotting subtle communication cues that give you:
🔷Greater influence
🔷New levels of respect
🔷Deeper connections
To get ahead, notice both verbal and nonverbal cues.
Pay attention to others' words, pacing, gestures, and expressions.
Here's the truth: Reading body language is key to negotiating and resolving conflict.
I learned this 30 years ago so I know it works. 💯
People who can read a room also exude confidence that most competitors lack.
Notice clues in your next interaction and start reading the room for a competitive edge.
In the last six months, I've seen three doctors for minor issues.
Three doctors. Three different minor ailments.
All three suggested over-the-counter treatments, and I agreed with their advice.
One treatment involves using a small machine several times a week. Even with insurance, I still pay $50 out of pocket each month.💰
Despite paying for the device every month, I still haven’t used it.
Maybe I’m just too lazy to set it up. I could easily use it while watching videos or TV, and the treatment doesn’t hurt at all.
The box just sits there collecting dust.
I keep it out where I can see it to remind myself, but even then, I keep paying $50 a month without using it.
I’m sharing this because the same thing often happens with training programs.
🎯People who actually use what they learn in training see real results and do well.
Others just let the training materials collect dust.
These employees end up complaining about delays, coworkers, or subcontractors. They stay stuck, waiting for things to improve...
A 6-week online group training for experienced entrepreneurs, coaches, therapists, and consultants
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