Susan Young's
Amplify Blog

 

 

 

Don't Read the Slides. Read This to Win Pursuits.

Reading slides in shortlisted interviews doesn't engage prospects.

🔥Top-tier communicators in A/E/C know how to read the room.

Reading the room means you notice peoples' facial expressions, body language, and energy.

Do people in your presentations look distracted, impatient, or confused?

😮You must notice what people aren't saying.😮

Then, you can subtly re-engage and bring prospects back to your message without missing a beat.🎯

Successful business development teams think on their feet in a split second. 

They know how to course correct.

There is no overwhelm or anxiety.

🏆This technique is pivotal to winning pursuits and competitive projects.🏆

You can learn to read the room (click the link so you can learn this skill) and form deeper connections with practice.

The slides are secondary.

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The Human Factor in A/E/C Communication is Timeless

It’s just a fad. 

That’s what people and business analysts said 20 years ago when social media started to take off. 

None of us has a crystal ball around how we’ll interact, connect, and communicate in the next 20 years. 

That’s why it’s so freakin’ important NOT to leave behind the timeless forms of human-to-human communication:

-Being curious 


-Giving others the gift of your attention 


-Asking meaningful questions and genuinely listening 


-Using stories to connect emotionally with people 


-Developing charisma so others feel comfortable around you

It’s impossible to replace these five qualities with technology. They certainly aren’t fads💯

It is 🔷absolutely possible 🔷 to learn these skills and live a more fulfilling life—at work and home. 

💥Reach out if you want to finetune your communication, leadership, and business relationships. 

A/E/C teams that want to help grow firms and their careers need this now more than ever. 

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Are You Making this Huge Communication Mistake?

 

Sending mixed messages to prospects and clients leads to confusion.

Does your body language match your words? 😮

Here's a 30-second video example of a classic disconnect.

I coach an engineer in our Amplify program who tells the group he's got exciting things underway.

Watch what happens. 

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3 Things Powerful Presenters Do to Win New Business

 

Here's the secret sauce to nailing new clients.

Great news: You don't have to know everything and you don't need a script!

Take a look at this two-minute video. 

🧨🧨And reach out if you want your emerging leaders in A/E/C to be more effective communicators.

Our next round of Amplify (online group coaching) starts soon!

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4 Essentials to Sharing an Impactful Business Story in A/E/C

 

Stories connect us as human beings.

A/E/C leaders know the value of relationships and connections that build business.

Why do so few of you use the power of storytelling in business development presentations?

Most people are uncertain about what story to share and how to make it relevant to prospects. 

The key is in this 40-second clip (above) from a podcast interview with Evan Troxel, NCARB.

 

🧨The full video episode is here.

🧨Click here to access the audio file.

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Simple Communication Brings New AEC Clients

 

What does the "Easy" button look like for your clients? 

Keeping things simple in a complex, data-driven industry is essential.

It's about being a more effective communicator. I share insights in this 1-minute video.

Take a look. 

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Perfectly Imperfect Communication Wins More AEC Projects

Perfect people are not welcome.

That was the sign in front of a church I saw this week.

You may be one of the AEC pros who feel pressure to be the perfect communicator.

  • In seller-doer meetings.
  • In presentations.
  • On Zoom calls.
  • In networking events  online or in-person.

Here's a News Flash: Take the pressure off of yourself! 

No one wants to do business with a "perfect" person. 

You know, someone who appears to be flawless on the outside. 

Everyone has something they are dealing with or navigating.

🎯Prospects and clients want real people. 

The ones who stumble on a few words and keep going. 

The perfectly imperfect win bids and respect. 

The kind of people who bend but don't break.

I don't teach flawless communication. 

I show you how to be a perfectly imperfect, heartfelt subject matter expert. 

To share your perfectly imperfect story. 

To be yourself. 😍

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How to Be More Engaging with Easy-to-Understand Data

Communication Tip: In Business Development presentations, help prospects grasp data.

For example, use round numbers. 👌

If your engineering research shows 4.23 lumens, say "just over 4 lumens." 

Of course, you have the exact information. 

🎯Still, people appreciate simplicity so they can easily digest numbers.🎯

Round up or down as necessary so you don't confuse your prospects and audience.

Clarity is a beautiful thing. 🙌

Expending mental energy is a distraction. 

Keep their attention and break the specifics down when asked. 

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Sales Presentations Don't Require Bragging

Sales presentations mean we have to talk about ourselves.

Most Doers in architecture, engineering, and construction aren't comfortable bragging about themselves.

Here's the deal. It's not about being egotistical.

🎆It's about being relevant.🎆

If you feel like you're boasting, you've got it all wrong.😏

Project managers, estimators, schedulers, commissioners, and program managers have to feel confident. 👈

And speak with humility.

Your job title or industry doesn't matter.

📈A/E/C folks in business development meetings must self-promote to win construction bids. 📈

To be effective, show prospects why your accomplishments are relevant to them.

That's not bragging.

That's understanding business marketing and branding.💡

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Putting a Price on Clarity

The one desire most people overlook is clarity.

Yes, we wish for a winning lottery ticket, good health, and peace in the world.

🧨When thoughts, ideas, and minds are clear, life becomes easy.

Here's what I mean.

We confuse ourselves.

We overthink.

One of my former coaches calls it the Illusion of Confusion. 😏

When your internal chatter is all over the map, your communication suffers.

🎆Clarity and simplicity bring business and personal growth.🎆

Clarity brings a sense of peace, internally and externally.

Clarity brings peace of mind.

Clarity brings confidence, clients, and exciting opportunities.

Confusion = Zilch. 🙄

Get clear on your expectations and the results you want.

Amazing things will begin to unfold.

I've been there more than once. I know. 😎

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