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To be seen as a subject matter expert, you must know how to articulate your message.
It's not tricky.
The magic isn't in aĀ bid package.
It's not about your slide deck.
It's not about how long you've been in the A/E/C industry.
You have toĀ feelĀ like a subject matter expert and leader. š
You have to be willing to speak up. With Confidence. Charisma. Heart. Stories.
AtĀ meetings and conferences.Ā Podcast and media interviews. On videos. At internal gatherings.
Look, you know your "stuff."
If the communication piece is missing, you can't share your knowledge and wisdom. #Fact
Whether you're a guest on a podcast or you host one, it's super important to be prepared for the right and best conversation.
It starts long before you start recording.Ā
This 3-minute video sheds light onĀ how to find the right show, virtual event, and audience to share your expertise. (Hint: Your interview is an organic lead magnet!)šÆ
Click the video above to watch and learn!Ā
Speaker Rant Here:
You wanna become a paid speaker so you can share your stories and change lives.
That's wonderful.
There's a huge mistake that beginners make that I want you to avoid at all costs.
This is the 3rd time in a few weeks I've heard something like this.
A connection on LinkedIn posted this today and I cringed. You should never experience this!
Ā
Look, a keynote is VERY different than a breakout session.
In how you craft your...
šStories and the flow of your talk
šSlides
šActivities
šHandouts
šAnd your mindset!
A true professional speaker who gets paid to present time and time again asks the right questions from the moment they are hired so that they are absolutely in their power and can blow the doors off their presentation!!
My coaching clients know that walking into a surprise is not professional.
If you're wanting to get serious about becoming a paid speaker, let's hop on a free Story Power Session strategy call. Click this link to apply.
Humans are born with only 2 fears: the fear of falling and the fear of loud noises.
Science proves it.
Everything else youāre afraid of was learned, most likely in your childhood (0-7 years old)
And we carry these fearsāand the stories behind themāwith usā¦for years.
⢠You talk about being afraid of heights.
⢠You talk about being afraid of dogs, spiders, or snakes.
⢠You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed upā¦in 2012.
Our words create our worlds. š
And they usually keep us from growing ourselves and our businesses.
So, what are you afraid of, aside from maybe falling and loud noises?
My client, Don, was reflecting with me about how transformative this fear lesson has been for him.
Donās a super smart techie.
He was studying computer languages long before the rest of us found the Internet.
His programs have been used by the Pentagon and White House; so cool! ā”
But until a few ...
I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined!Ā
Yep, John Woods beat a big competitor in the employee health benefits field.
The contract was worth $61,000.
Ā Here's the kicker: John had his best yearāduring the Pandemic! (Most of my other clients have as well šš)
Ā How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?Ā Ā
Ā John says the results **finally** showed upā¦WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me.Ā
Ā And I immediately nailed John's real issue.
Ā It had ZILCH to do with marketing.Ā
Ā John had to clear out the blocks around his internal story and self-worth.
Ā John had never heard this from other coaches or consultants.Ā
He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him.Ā
Ā š¢ Bottom line: If you don't love your story and believe in yourself, no one else will.
Ā Like ...
I want to get in front of people who can hire me; I want to grow my business!Ā
Thatās what Iāve been hearing these past few weeks on social media and from my own client calls.Ā
Look, social media gives each of us access to the masses.
So, itās not hard to get in front of peopleāeven the right people who are your dream clients.Ā
Still, thereās a challenge that most entrepreneurs and coaches donāt recognize.
š¤Itās this: What do youĀ SAYĀ when you get in front of your peeps? š¤
If youāre like most of my clients, when we first start working together, they say the same thing.
šYouāre not aloneā¦
I am busting at the seams with excitement and pride.
I am now the CEO of my 21-year-old communications company.
On Monday, I woke up as the founder of Get in Front Communications.
By 11 AM, I stopped everything and decided to give myself a long-overdue promotion to CEO.
It took years of me doing the same freakinā thingā¦over and overā¦and expecting different results. (I knowā¦itās called madness.)
And as the hamster wheel began spinning on Monday, I made a decision. I DECIDED that this is not how a successful CEO operates day-to-day.
Iām getting real here so hold onto your hats.
And please, no judgment. āWe teach what we need to learn,ā said Jane Fonda.
You see, Iāve spent the past few months searching for the ārightā Virtual Assistant.
That's fine, but not at the same time as a launch and new group program.
Again.
Itās a pattern I have flat out refus...
Ā Entrepreneurs, here is a HUGE lesson from a simple 10-second interaction between a reporter and a celebrity after last night's Emmy Awards.Ā
Watch this video for a a priceless lesson on business growth, questions and paying attention.Ā
On Monday night, a young man who calls himself an āunsigned artistā on Clubhouse was in a room (similar to a chat) with me and 250 others.
The topic was speaking with confidence.Ā
The man raised his hand, asking for feedback on a poem about the ruthless streets and people heās known all his life. Ā
Clubhouse is an audio-only app, so everyone in the room could only hear this manās voice.
A deep baritone enveloped with the thickness of the streets.Ā
His avatar was a logo; we had no idea what he looked like. Ā
We went merely by the sound of his voice, his mumbled words, his quick cadence.
It was nearly impossible to understand his words.
He raced awkwardly through his poem and asked for feedback.
HeĀ apologized for sounding āso ghetto."
One of the moderators on stage with me asked him respectfully to slow down, enunciate and recite the poem again.š¤
He did. Ā
The feedback came in heaps of praise and love for this young man who talked about why heās so unsureāeven embarrassedāabo...
Weāre so quick to compliment others.
Still, most of us struggle to receive praise and kind words.
How do you respond when someone commends you on a business report, new hairstyle or an impressive run on the ski slopes?Ā Ā
Do you smile and gracefully thank the other person? š
Or do you deflect their comments and start overtalking?
Consider this scenario: A friend says, āI love your shirt; is it new?ā Ā
One typical response is: āYes, I got it on clearance and saved $20. I couldnāt have afforded the full price. The car broke down last week...āš
Another common reply: āNo, Iāve had this since last year; the buttonās missing from the sleeve. Gosh, Iāve gotta buy some new clothes!ā Ā
The best answer, however, is one that is uplifting, positive and shows your own deep confidence.š
You smile, throw your shoulders back (even if youāre on the phone or Zoom), and ...
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