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I want to get in front of people who can hire me; I want to grow my business!Ā
Thatās what Iāve been hearing these past few weeks on social media and from my own client calls.Ā
Look, social media gives each of us access to the masses.
So, itās not hard to get in front of peopleāeven the right people who are your dream clients.Ā
Still, thereās a challenge that most entrepreneurs and coaches donāt recognize.
š¤Itās this: What do youĀ SAYĀ when you get in front of your peeps? š¤
If youāre like most of my clients, when we first start working together, they say the same thing.
šYouāre not aloneā¦
I am busting at the seams with excitement and pride.
I am now the CEO of my 21-year-old communications company.
On Monday, I woke up as the founder of Get in Front Communications.
By 11 AM, I stopped everything and decided to give myself a long-overdue promotion to CEO.
It took years of me doing the same freakinā thingā¦over and overā¦and expecting different results. (I knowā¦itās called madness.)
And as the hamster wheel began spinning on Monday, I made a decision. I DECIDED that this is not how a successful CEO operates day-to-day.
Iām getting real here so hold onto your hats.
And please, no judgment. āWe teach what we need to learn,ā said Jane Fonda.
You see, Iāve spent the past few months searching for the ārightā Virtual Assistant.
That's fine, but not at the same time as a launch and new group program.
Again.
Itās a pattern I have flat out refus...
Ā Entrepreneurs, here is a HUGE lesson from a simple 10-second interaction between a reporter and a celebrity after last night's Emmy Awards.Ā
Watch this video for a a priceless lesson on business growth, questions and paying attention.Ā
On Monday night, a young man who calls himself an āunsigned artistā on Clubhouse was in a room (similar to a chat) with me and 250 others.
The topic was speaking with confidence.Ā
The man raised his hand, asking for feedback on a poem about the ruthless streets and people heās known all his life. Ā
Clubhouse is an audio-only app, so everyone in the room could only hear this manās voice.
A deep baritone enveloped with the thickness of the streets.Ā
His avatar was a logo; we had no idea what he looked like. Ā
We went merely by the sound of his voice, his mumbled words, his quick cadence.
It was nearly impossible to understand his words.
He raced awkwardly through his poem and asked for feedback.
HeĀ apologized for sounding āso ghetto."
One of the moderators on stage with me asked him respectfully to slow down, enunciate and recite the poem again.š¤
He did. Ā
The feedback came in heaps of praise and love for this young man who talked about why heās so unsureāeven embarrassedāabo...
Weāre so quick to compliment others.
Still, most of us struggle to receive praise and kind words.
How do you respond when someone commends you on a business report, new hairstyle or an impressive run on the ski slopes?Ā Ā
Do you smile and gracefully thank the other person? š
Or do you deflect their comments and start overtalking?
Consider this scenario: A friend says, āI love your shirt; is it new?ā Ā
One typical response is: āYes, I got it on clearance and saved $20. I couldnāt have afforded the full price. The car broke down last week...āš
Another common reply: āNo, Iāve had this since last year; the buttonās missing from the sleeve. Gosh, Iāve gotta buy some new clothes!ā Ā
The best answer, however, is one that is uplifting, positive and shows your own deep confidence.š
You smile, throw your shoulders back (even if youāre on the phone or Zoom), and ...
He had the stories in his heart and his head.
But David couldnāt get them out on paper.
No, it wasnāt a sales presentation or media coaching.
David was an accomplished project manager and engineer who was referred to me by a mutual business acquaintance.
He had a personal communication project that was new to me.Ā Ā
Look, I had ghostwritten nearly 1,000 posts, articles, bios, speeches, editorials and messages during my 35Ā years in the news and communication industry.
But never one like this.
David needed a Father of the Bride speech for his daughter Melissaās rehearsal dinner. š
This was big; 150 people at the dinner and 500 for the wedding the next day. David knew some of the guests intimately; the others he had never met.
People would be watching.
And judging.
It could be a tough crowd.
And Davidāwhom I had never met in real lifeāadmit...
"Just show up, share some value and post consistently."Ā
Entrepreneurs and coaches who want to be seen and heardĀ mustĀ know how to show up.Ā Because showing up with valuable content brings credibility and clients.Ā
Your content is your ticket to business growth.Ā
But what does showing up as your true self (ok, the dreaded word "authentic") really mean???š
How do you...
š„Comment on an active thread in a way that's not salesy or pushy?Ā
š„Figure out what people want from you?Ā
š„Avoid embarrassing yourself in front ofĀ everyone on the Internet??Ā
You can't be seen as a credible go-to expert in your niche if you're always questioning your self-worth and value.Ā Ā
If you want more clients, you've got to share your message online with pride. The business will follow.Ā Ā
Your message = money
Publicity = profitsĀ Ā
š¢Showing up in groups, chats and podcasts means you have deep-rooted confidence and belief in yourself.
You feel worthy.
You know your message is important.Ā Ā
You're will...
Stories around the holiday season run rampant.
From family and generational tales to Biblical passages, stories bring us together as human beings.Ā
It is the words within the stories that wield true power.Ā
Words move us deeply.
We listen, watch and read with wonderment, curiosity and emotion. Well-written and well-told stories have the power to move us to laughter...and to tears.
One thing Iāve noticed in business as āLifeās Little Observerā (being a people-watcher and listening with a keen ear as a news reporter) is this...
The highest paid people in the room are exceptional storytellers.
Believe me, I have interviewed everyone from homeless people to presidents. During my 35-year career, I have seen it all!Ā
My point for everyday business pros like you is this:Ā
Leaders are not supposed to know everything.
Plain and simple.
People everywhereāwhether they are entrepreneurs, stay-at-home parents or retiredāmost often succeed when they are willing to ask for help.
They are smart about their strengths and weaknesses.Ā
Like many entrepreneurs, I used to think that asking for help or admitting you donāt know something was a sign of weakness. But a few years into my entrepreneurial journey, I began thinking about delegation as a sign of humility; of being a human being.Ā
You just can't know everything.
No one does. And no one ever will.
Leaders appreciate and respect what they knowāand donāt know.
They donāt see themselves as incompetent. They take a different approach by knowing they don't have to know everything.
Instead, successful folks look for people who have experience in what they lack or don'...
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