Susan Young's
Amplify Blog

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You Guys! I Just Got Promoted!

I am busting at the seams with excitement and pride.

I am now the CEO of my 21-year-old communications company.

On Monday, I woke up as the founder of Get in Front Communications.

By 11 AM, I stopped everything and decided to give myself a long-overdue promotion to CEO.

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It took years of me doing the same freakin’ thing…over and over…and expecting different results. (I know…it’s called madness.)

And as the hamster wheel began spinning on Monday, I made a decision. I DECIDED that this is not how a successful CEO operates day-to-day.

I’m getting real here so hold onto your hats.

And please, no judgment. ā€œWe teach what we need to learn,ā€ said Jane Fonda.

You see, I’ve spent the past few months searching for the ā€œrightā€ Virtual Assistant.

That's fine, but not at the same time as a launch and new group program.

Again.

It’s a pattern I have flat out refus...

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How Not to Screw Up Your Credibility and Introduction

 

Ā Entrepreneurs, here is a HUGE lesson from a simple 10-second interaction between a reporter and a celebrity after last night's Emmy Awards.Ā 

Watch this video for a a priceless lesson on business growth, questions and paying attention.Ā 

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How the Ruthless Streets Created a Poet

On Monday night, a young man who calls himself an ā€œunsigned artistā€ on Clubhouse was in a room (similar to a chat) with me and 250 others.

The topic was speaking with confidence.Ā 

The man raised his hand, asking for feedback on a poem about the ruthless streets and people he’s known all his life. Ā 

Clubhouse is an audio-only app, so everyone in the room could only hear this man’s voice.

A deep baritone enveloped with the thickness of the streets.Ā 

His avatar was a logo; we had no idea what he looked like. Ā 

We went merely by the sound of his voice, his mumbled words, his quick cadence.

It was nearly impossible to understand his words.

He raced awkwardly through his poem and asked for feedback.

HeĀ apologized for sounding ā€œso ghetto."

One of the moderators on stage with me asked him respectfully to slow down, enunciate and recite the poem again.šŸŽ¤

He did. Ā 

The feedback came in heaps of praise and love for this young man who talked about why he’s so unsure—even embarrassed—abo...

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The Confidence to Receive

We’re so quick to compliment others.

Still, most of us struggle to receive praise and kind words.

How do you respond when someone commends you on a business report, new hairstyle or an impressive run on the ski slopes?Ā Ā 

Do you smile and gracefully thank the other person? šŸ˜

Or do you deflect their comments and start overtalking?

Consider this scenario: A friend says, ā€œI love your shirt; is it new?ā€ Ā 

One typical response is: ā€œYes, I got it on clearance and saved $20. I couldn’t have afforded the full price. The car broke down last week...ā€šŸ˜ž

Another common reply: ā€œNo, I’ve had this since last year; the button’s missing from the sleeve. Gosh, I’ve gotta buy some new clothes!ā€ Ā 

The best answer, however, is one that is uplifting, positive and shows your own deep confidence.šŸ‘ˆ

{RELATED: HOW TO SCORE INTERVIEWS WITH PODCASTERS + REPORTERS. 1-HOUR VIDEO TRAINING. CLICK HERE TO ACCESS IT FOR JUST $99!}Ā Ā 

You smile, throw your shoulders back (even if you’re on the phone or Zoom), and ...

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How to Captivate Audiences with Heartfelt Stories

He had the stories in his heart and his head.

But David couldn’t get them out on paper.

No, it wasn’t a sales presentation or media coaching.

David was an accomplished project manager and engineer who was referred to me by a mutual business acquaintance.

He had a personal communication project that was new to me.Ā  Ā 

Look, I had ghostwritten nearly 1,000 posts, articles, bios, speeches, editorials and messages during my 35Ā  years in the news and communication industry.

But never one like this.

[Access My 3-Step Stories That Sell System Now So You Can Communicate with Clarity and Confidence…and Close More Clients. Click here! ]

David needed a Father of the Bride speech for his daughter Melissa’s rehearsal dinner. šŸ˜

This was big; 150 people at the dinner and 500 for the wedding the next day. David knew some of the guests intimately; the others he had never met.

People would be watching.

And judging.

It could be a tough crowd.

And David—whom I had never met in real life—admit...

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5 Common Rookie Mistakes to Avoid When Looking for More Clients

"Just show up, share some value and post consistently."Ā 

Entrepreneurs and coaches who want to be seen and heardĀ mustĀ know how to show up.Ā  Because showing up with valuable content brings credibility and clients.Ā 

Your content is your ticket to business growth.Ā 

But what does showing up as your true self (ok, the dreaded word "authentic") really mean???šŸ™„

How do you...

šŸ’„Comment on an active thread in a way that's not salesy or pushy?Ā 

šŸ’„Figure out what people want from you?Ā 

šŸ’„Avoid embarrassing yourself in front ofĀ everyone on the Internet??Ā 

You can't be seen as a credible go-to expert in your niche if you're always questioning your self-worth and value.Ā Ā 

If you want more clients, you've got to share your message online with pride. The business will follow.Ā  Ā 

Your message = money

Publicity = profitsĀ Ā 

šŸ“¢Showing up in groups, chats and podcasts means you have deep-rooted confidence and belief in yourself.

You feel worthy.

You know your message is important.Ā  Ā 

You're will...

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Stop Ruining Your Introduction

Mesmerizing.
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When I heard it, I was absolutely floored.
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It’s a word people don’t just throw around…like awesome. Or cool.Ā 
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A client who had just finished the last round of Story Magnets confided in me on our final private coaching call that she finds me mesmerizing.šŸ˜
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Others in the group had lots of accolades…and, more important…fast results with their new 30-second story and the longer version of their story.
But mesmerizing?
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OK, I'll admit, I was ringing the bell over here!
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And I have to tell you, I couldn’t believe she was talking about me.
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I reflected back on our 5 weeks together in Story Magnets and thought:
All I was doing was ā€œmy job.ā€
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And in doing my job and ā€œjust being me,ā€ the magic comes so easily and naturally.🧲
And my students learn how to be themselves
...
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Do This and You'll Quickly Grow Your Business

Stories around the holiday season run rampant.

From family and generational tales to Biblical passages, stories bring us together as human beings.Ā 

It is the words within the stories that wield true power.Ā 

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Words move us deeply.

We listen, watch and read with wonderment, curiosity and emotion. Well-written and well-told stories have the power to move us to laughter...and to tears.

One thing I’ve noticed in business as ā€œLife’s Little Observerā€ (being a people-watcher and listening with a keen ear as a news reporter) is this...

The highest paid people in the room are exceptional storytellers.

Believe me, I have interviewed everyone from homeless people to presidents. During my 35-year career, I have seen it all!Ā 

My point for everyday business pros like you is this:Ā 

  • Nail your story and you will quickly grow yo
  • ...
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Why You Must Surround Yourself with Smart People

Leaders are not supposed to know everything.

Plain and simple.

People everywhere—whether they are entrepreneurs, stay-at-home parents or retired—most often succeed when they are willing to ask for help.

They are smart about their strengths and weaknesses.Ā 

{Untangle Your Words and Share Your Story. Learn the Story Magnets Method. Save Now for New Class- Starts Jan. 4th! Click Here for Details!}Ā 

Like many entrepreneurs, I used to think that asking for help or admitting you don’t know something was a sign of weakness. But a few years into my entrepreneurial journey, I began thinking about delegation as a sign of humility; of being a human being.Ā 

You just can't know everything.

No one does. And no one ever will.

Leaders appreciate and respect what they know—and don’t know.

They don’t see themselves as incompetent. They take a different approach by knowing they don't have to know everything.

Instead, successful folks look for people who have experience in what they lack or don'...

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How to Stand Out on Social Media

So manyĀ  folks are grappling with the question: How can I get noticed when thereĀ  are millions of people on the internet?

I get this question time and time again so I want to share my secret stand out skills. They apply to you as well.Ā 

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Let's go back to pre-social media before t{he onslaught of technology.Ā 

Think 1970-ish. Think experiential learning.Ā 

The real lessons on how to stand out for me came from my home life, not my work life.

It's done the same way today, whether you're on Zoom webinar, a group meeting or in person. We are all...still people.Ā Ā 

Finding your way

I learned how to get people's attention from my extended family, especially on my mom's side. We are all incredibly close with cherished relationships with many cousins and relatives.

East Coast. Boisterous. Quick-witted.

And there are a lot of us.Ā 

Even though I’m the middle of three girls, you would have thou

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