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Humans are born with only 2 fears: the fear of falling and the fear of loud noises.
Science proves it.
Everything else youāre afraid of was learned, most likely in your childhood (0-7 years old)
And we carry these fearsāand the stories behind themāwith usā¦for years.
⢠You talk about being afraid of heights.
⢠You talk about being afraid of dogs, spiders, or snakes.
⢠You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed upā¦in 2012.
Our words create our worlds. š
And they usually keep us from growing ourselves and our businesses.
So, what are you afraid of, aside from maybe falling and loud noises?
My client, Don, was reflecting with me about how transformative this fear lesson has been for him.
Donās a super smart techie.
He was studying computer languages long before the rest of us found the Internet.
His programs have been used by the Pentagon and White House; so cool! ā”
But until a few ...
I canāt count the times Iāve stared at a crisp new landing page thatās about to go live, wondering: will this convert?
Will my message land? Will the words resonate so people opt-in, reply, or joinā¦whateverā¦?
Your wordsāand mineāonly dance off the page and into the hearts of prospects when we use THEIR exact lingo.
When we talk about
This was glaringly obvious in one of the women entrepreneurs Facebook groups Iām in.
A memberāletās call her Laurenāwanted feedback on a landing page for her new offer. She specifically asked for comments on her 2-minute welcome video.
When I looked and read the few lines of text above the video, I had no clue what Lauren was offering.
Would the video bring clarity?
The page layout was visually appealing, but the words were confusing.
I wanted to give Lauren the benefit of th...
I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined!Ā
Yep, John Woods beat a big competitor in the employee health benefits field.
The contract was worth $61,000.
Ā Here's the kicker: John had his best yearāduring the Pandemic! (Most of my other clients have as well šš)
Ā How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?Ā Ā
Ā John says the results **finally** showed upā¦WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me.Ā
Ā And I immediately nailed John's real issue.
Ā It had ZILCH to do with marketing.Ā
Ā John had to clear out the blocks around his internal story and self-worth.
Ā John had never heard this from other coaches or consultants.Ā
He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him.Ā
Ā š¢ Bottom line: If you don't love your story and believe in yourself, no one else will.
Ā Like ...
I talk A LOT about how to introduce yourself so you are seen and heard --and grow your business.Ā Ā
I am obsessed with my work not because people walk away with a concise introduction.Ā
Something is hiding deep beneath the words. And it has become my mission.Ā Ā
Itās the real reason I do what I do. It has taken me a lifetimeā59 years and torrents of tearsāto understand my fixation on other people's stories.
It began when I was four years old. I didn't speak.
My parents thought I was deaf, but the doctor told them I was fine.
He said I didn't talk because I communicated in a way that didn't require words. When I was hungry, Iād bang on the refrigerator.
No words or voice were necessary.Ā Ā
So, what does a little girl who did not speak until age 4 do with her life?Ā
I went to college and majored in mass communications.š Go figure.Ā
I quickly found the campus radio station, a place filled with microphones and speakers that amplify voices.Ā
After graduation, I started my career as ...
I am busting at the seams with excitement and pride.
I am now the CEO of my 21-year-old communications company.
On Monday, I woke up as the founder of Get in Front Communications.
By 11 AM, I stopped everything and decided to give myself a long-overdue promotion to CEO.
It took years of me doing the same freakinā thingā¦over and overā¦and expecting different results. (I knowā¦itās called madness.)
And as the hamster wheel began spinning on Monday, I made a decision. I DECIDED that this is not how a successful CEO operates day-to-day.
Iām getting real here so hold onto your hats.
And please, no judgment. āWe teach what we need to learn,ā said Jane Fonda.
You see, Iāve spent the past few months searching for the ārightā Virtual Assistant.
That's fine, but not at the same time as a launch and new group program.
Again.
Itās a pattern I have flat out refus...
Celebrating my INCREDIBLE clientĀ John WoodsĀ who is adding $250,000 in new business over the next 12 months (a 400% ROI) during the Pandemic while using my Story Funnel System!
And thatās only for part of his business!
John and I met when I was the keynote speaker at a Mastermind coaching program he was in.
Even though my presentation was online, John and I were able to connect quickly.
Yes, he was already enrolled in a high-level and high-priced business coaching program.
Still, something was missing around his message and mindset that kept him from reaching his true potential as an entrepreneur.
When the virus hit 18 months ago, John knew it was finally time to clean up his messaging and communication so he could speak confidently with corporate CFOs and close more clients.
John signed up for private...
In elementary school, most of the girls I knew were told they ātalk too much in class.ā
Both of my sisters got those lovely comments on their report cards from time to time.
Not me.
I was a roamer.
I didnāt talk all that much; I wanted out. Out of whatever classroom I was in.
Why?
I have insatiable curiosity.
I saw myself as ālifeās little observer.ā
Ā I always sensed that something interesting was happeningā¦somewhere else.
And I was hell-bent on finding out where it was, who was involved, how things were playing out, and even why.
My modus operandi was simple. Ask for a bathroom pass or volunteer to deliver something to the library, office, or anywhere.
And get the hell out.
I felt like Maya Angelouās ācaged birdā trapped in Mrs. Rosenthalās 3rd-grade classroom.
Of course, the tall people in charge at Woodbrook Elementary School āand my parentsāwerenāt keen on this roaming thing. (Wasn't I a cutey!!?? 5th grade at Woodbrook)Ā
They didnāt see my exploring as a way of learn...
My coaching client, attorney and DEI advocate Diana Patton, beautifully used the ābridge and guideā technique I teach for messaging and introductions.
She seized the opportunity to self-promote during a recent morning TV interview.
The original topic for Dianaās segment was health and wellness.
So, how was Diana able to blend and weave in her angle about the advocacy and diversity work she does?
Itās all about paying deep attention in media interviews...and sales conversations.š
I teach you how to listen closely and think on your feet so that you know precisely where and how to weave in your sound bites, control your message, and self-promote with confidence.
š Conversations will flow naturally and easily while you stay on point.
And if you want to talk strategy around your story and how to share it with dream clients, apply now for a free Story Power Session.
Ā Entrepreneurs, here is a HUGE lesson from a simple 10-second interaction between a reporter and a celebrity after last night's Emmy Awards.Ā
Watch this video for a a priceless lesson on business growth, questions and paying attention.Ā
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