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Entrepreneurs are rarely short on ideas.Ā
And then we tell ourselves:Ā I have no idea where to start.Ā Ā š¢
Let's ban the phrase, I have no idea where to start.Ā
Itās a familiar and comfortable narrative that has youĀ brainwashedĀ into believing you're stuck.
Iām calling you out on this BS because your internal story is blocking your business growth.š°Ā
You insist you're clueless and instead focus on external messaging like ad copy, SEO, and email automation.
Here's the thing.Ā
šYour internal messaging is more important than anything else.
Because marketing rarely works when your internal story keeps hammering that you have no idea what to do.
Our words create our worlds. š
Ā And ourĀ communication is āan inside jobāĀ that no SEO guru can tweak.Ā
When you start with Step 1 and commit to cleaning up your internal story, you'll have:Ā
Ā šÆQualified leads and decision-makers joining your list and community.Ā
Ā šÆPeople who love engaging and sharing your content, so you have more visibility...
I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined!Ā
Yep, John Woods beat a big competitor in the employee health benefits field.
The contract was worth $61,000.
Ā Here's the kicker: John had his best yearāduring the Pandemic! (Most of my other clients have as well šš)
Ā How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?Ā Ā
Ā John says the results **finally** showed upā¦WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me.Ā
Ā And I immediately nailed John's real issue.
Ā It had ZILCH to do with marketing.Ā
Ā John had to clear out the blocks around his internal story and self-worth.
Ā John had never heard this from other coaches or consultants.Ā
He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him.Ā
Ā š¢ Bottom line: If you don't love your story and believe in yourself, no one else will.
Ā Like ...
I talk A LOT about how to introduce yourself so you are seen and heard --and grow your business.Ā Ā
I am obsessed with my work not because people walk away with a concise introduction.Ā
Something is hiding deep beneath the words. And it has become my mission.Ā Ā
Itās the real reason I do what I do. It has taken me a lifetimeā59 years and torrents of tearsāto understand my fixation on other people's stories.
It began when I was four years old. I didn't speak.
My parents thought I was deaf, but the doctor told them I was fine.
He said I didn't talk because I communicated in a way that didn't require words. When I was hungry, Iād bang on the refrigerator.
No words or voice were necessary.Ā Ā
So, what does a little girl who did not speak until age 4 do with her life?Ā
I went to college and majored in mass communications.š Go figure.Ā
I quickly found the campus radio station, a place filled with microphones and speakers that amplify voices.Ā
After graduation, I started my career as ...
I am busting at the seams with excitement and pride.
I am now the CEO of my 21-year-old communications company.
On Monday, I woke up as the founder of Get in Front Communications.
By 11 AM, I stopped everything and decided to give myself a long-overdue promotion to CEO.
It took years of me doing the same freakinā thingā¦over and overā¦and expecting different results. (I knowā¦itās called madness.)
And as the hamster wheel began spinning on Monday, I made a decision. I DECIDED that this is not how a successful CEO operates day-to-day.
Iām getting real here so hold onto your hats.
And please, no judgment. āWe teach what we need to learn,ā said Jane Fonda.
You see, Iāve spent the past few months searching for the ārightā Virtual Assistant.
That's fine, but not at the same time as a launch and new group program.
Again.
Itās a pattern I have flat out refus...
My coaching client, attorney and DEI advocate Diana Patton, beautifully used the ābridge and guideā technique I teach for messaging and introductions.
She seized the opportunity to self-promote during a recent morning TV interview.
The original topic for Dianaās segment was health and wellness.
So, how was Diana able to blend and weave in her angle about the advocacy and diversity work she does?
Itās all about paying deep attention in media interviews...and sales conversations.š
I teach you how to listen closely and think on your feet so that you know precisely where and how to weave in your sound bites, control your message, and self-promote with confidence.
š Conversations will flow naturally and easily while you stay on point.
And if you want to talk strategy around your story and how to share it with dream clients, apply now for a free Story Power Session.
Ā Entrepreneurs, here is a HUGE lesson from a simple 10-second interaction between a reporter and a celebrity after last night's Emmy Awards.Ā
Watch this video for a a priceless lesson on business growth, questions and paying attention.Ā
If this wacky Pandemic has revealed one thing about entrepreneurs, itās this:
Most people donāt feel comfortable talking about themselves online.Ā
Even those with exceptional talents and experience.Ā
š„They shrink back from sharing their stories.Ā
š„They say too muchā¦or the wrong things..so prospects click somewhere else.
š„ They ākind ofā think they have a story thatās worthy of sharing.
Still, deep down inside theyāve convinced themselves otherwise.Ā
These are the common themes Iāve been seeing and hearing online and with clients since last March when the health crisis hit.Ā
Itās especially rampant on Clubhouse.
People are messaging me about their deep fears around what to say when introducing themselves and how to say it.Ā
Then I get the follow-up DM:
Ā And what I tell them is, ā...
He had the stories in his heart and his head.
But David couldnāt get them out on paper.
No, it wasnāt a sales presentation or media coaching.
David was an accomplished project manager and engineer who was referred to me by a mutual business acquaintance.
He had a personal communication project that was new to me.Ā Ā
Look, I had ghostwritten nearly 1,000 posts, articles, bios, speeches, editorials and messages during my 35Ā years in the news and communication industry.
But never one like this.
David needed a Father of the Bride speech for his daughter Melissaās rehearsal dinner. š
This was big; 150 people at the dinner and 500 for the wedding the next day. David knew some of the guests intimately; the others he had never met.
People would be watching.
And judging.
It could be a tough crowd.
And Davidāwhom I had never met in real lifeāadmit...
I used to say that business cards werenāt going out of style anytime soon. With COVID-19, we're clearly not handing them out at meetings like we were pre-pandemic.
No worries. There are still plenty of meaningful ways to network in a virtual environment. The best news ā no extra Zoom meetings required!
You can build a quality network to grow your business with the platforms right at your fingertips.
Consider Facebook.
These days thereās a Facebook group for just about everything.
Here's the key to finding the right one to grow your business. Join the groups and chats where your ideal client spends time.Know where they are...and GO THERE.Ā In my brilliance, I call this the "Know and Go " strategy. š„
Then, jump into discussions to connect with others who have pain points around your expertise. Build rapport and a connection...and Be the Solution. More brilliance: šThis is the B.S. strategy.Ā
When networking online:Ā
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