Proven Ways to Boost Your Online Networking and Land New Clients
I used to say that business cards weren’t going out of style anytime soon. With COVID-19, we're clearly not handing them out at meetings like we were pre-pandemic.
No worries. There are still plenty of meaningful ways to network in a virtual environment. The best news — no extra Zoom meetings required!
You can build a quality network to grow your business with the platforms right at your fingertips.
Consider Facebook.
These days there’s a Facebook group for just about everything.
Here's the key to finding the right one to grow your business. Join the groups and chats where your ideal client spends time.Know where they are...and GO THERE. In my brilliance, I call this the "Know and Go " strategy. π₯
Then, jump into discussions to connect with others who have pain points around your expertise. Build rapport and a connection...and Be the Solution. More brilliance: πThis is the B.S. strategy.
When networking online:
- Don’t go in "sales-first"
- Be genuine
- Treat every encounter as if you were networking in person
- Find common ground before getting down to business
- Invite people to message you or visit your website (this replaces the handing off of your business card).
Give it a go in our Facebook group, Communication Nation.
You can take advantage of this same strategy on LinkedIn. Join groups where your ideal client spends time so you can actively make new connections.
Go one step further by sharing an upcoming event or a recent article. Initiate a group discussion of your own. Once you offer valuable information and insight, the networking will unfold naturally.
There’s no better time to leverage the technology and tools that are available to all of us. The best part?
Your business card won't land in the garbage.π₯
