The highest-paid people in the room are exceptional storytellers.

 That’s because stories connect us emotionally as human beings. 

 And people who know how to capture the essence of a good story become marketing machines.

🙏No weirdo sales pitches or presentations.

🙏No chasing.

🙏No worrying about the economy.

🙏Or having that hard talk with your partner or kids that the holidays will be lame cause money is tight. 

When you skillfully use stories in business, there are no weirdo sales pitches. Instead, you have easy, friendly, and heartfelt conversations that convert. 

You’re gold. 🥇

You have sustainable business growth with new clients who are exciting to work with. 

Look, storytelling isn’t a fad that’s going out of style anytime soon.

There IS a place for it in business.

I remember being told for years that emotions don’t belong in the workplace.

That ship has sailed.🚢

And that’s where stories come in. 

So how would you use a story when networking online or in person? 

You know what "THEY" say?

Everything is bigger in Texas.

It's especially true of Halloween. People here go bat-s**t crazy on this festive day.

So here are 7 frightening communication habits.   

 Use this self-assessment to clean up your communication.  

1. You refuse to receive. Someone offers a compliment on your clothing. You deflect and show them the button missing on your sleeve. ▶Solution: Shut up, smile, and say thank you.🤷‍♀️ 

2. You listen to ghastly people. Well-intentioned family, friends, and even strangers can scare the beJesus out of you. Let's believe most mean well. Still, they could be clueless about your journey, intentions, whatever. ▶Solution: Don’t drink the Kool-Aid. Shut up, smile, and tune them out. Then run away. Fast.🧛‍♀️ 

3. You overshare. When the doorbell rings on Halloween, do you offer the kiddos every morsel of food in your pantry? No. You give them what you think they need, want, or may enjoy. Otherwise, their heads would explode. 😱 Same with you
...

Everything you need to blow the doors off your business right now is… between your… ears. 

You’ve done the hard work with school, training, and learning new skills.

So, WTF? 🤷‍♀️Why aren't your dream clients coming?

You've gotta get in front of them.

Showing up in a bigger bolder way and stepping into the spotlight may not be for everyone.

But it IS for people who want to share their gifts and story to make a bigger impact.  

Plenty of entrepreneurs, coaches, and business leaders are scrambling for new clients. I know it's hard to get noticed in our noisy online world.

But posting awkward dance videos and scrolling for hours can be an energy drain.  

I’ve been getting organic leads and clients for years. You may want to consider my process. It sure beats paid ads that rarely convert. 

I share my knowledge and story with captive audiences at conferences and meetings. You can, too. 

The audience wants to learn from you.  

They are warm leads –in bulk.

They watch you in ...

No one-off sales or discovery calls. No weird scripts or pitches. No “pick your brain” peeps who won't hire you anyway.    

I’ve had these calls before too. You know, first, you meditate, rock out to a favorite song to get energized (Bruce Springsteen’s Thunder Road for me), recite mantras…blah blah blah. 

What if instead of talking with one prospect at a time, you could speak to 20 prospects…or 200?

And they're all warm leads coming to YOU at one time. #Stopthechase 

Sweet, right? 

🎯This is the business and marketing strategy of successful (paid) speakers. 

• It’s what I learned in 2000 when I started my PR company and joined the National Speakers Association. 
• It’s what I’ve been teaching to entrepreneurs, coaches, and business leaders for years.
• It's the business of speaking.
• It's a sales funnel before I knew what a sales funnel was. 

Here’s how it works. 

When you’re a speaker (paid or volunteer)…you have a captive audience so there’s no chasing unqualified leads. 

In...

Showing up isn’t worth Jack these days.

In fact, it never was.

Showing up AND getting paid to speak up is different.

Because you're communicating in a strategic way that's relevant and meaningful to others. Now that's worth something. It's about selling your expertise AND getting in front of a captive audience (lead gen!).  

It’s a smart way of doing business that requires a tinge of boldness and self-confidence. 

It’s not about being pushy or arrogant.

It’s knowing deep in your heart that your knowledge and experiences will impact people who hear you.

It’s you knowing that your voice matters. 

And it does.

The question is: Are you bold enough to pitch yourself to event organizers who can book you? 

Look, anyone can take up space. It's a higher-level conversation when you're paid as a subject matter expert. So...no more hiding. 😍

Here are my 3 top ways to get in the door with people who can book you to speak online and on stage: 

1. Frame your message for the audience. Deci...

Our communication is an “inside job.”

Whatever story we believe about ourselves becomes the soundtrack of our lives.

• I always get in a sales rut in the summer.
• I need to hire an assistant but I’m not making enough money.
• I suck at online networking.

When you have a high level of self-awareness, you notice the internal chatter. Then, if it's toxic, you can make a change.

The good thing is that you can decide anytime, any day, to re-record your self-talk jabbering.

You control the radio dial in your head.

So what are you listening to???

A soundtrack of worry, weeds, and unworthiness? 

Or are you tuned to a soundtrack of success and live with a sense of ease and optimism?

Getting real here.

I have often kidded myself into thinking no one else can hear my berating voice.

Sound familiar? 

I was soooo wrong.

👉Talking s**t about ourselves is sneaky.

It creeps into our conversations, emails, messaging, and BD meetings. Every. Single. Day.

When we decide to tune into our in...

There's no end to the books, blogs, and videos we can see that promise to change our lives.

I have no strategy, roadmap, or blueprint for you.

What I do have is a short mantra that's helped me make a deep transformation in my mindset, business and personal life.

Click here or above to watch the 1-minute video so you can access the mantra. 5 words.

No clue about algorithms.

No money for ads.

No problem!

You can STILL grow your business and always have warm leads when you learn the strategy I've been using for 20+ years. 

My clients, including Maria Swann, use this strategy. Maria now has wait lists--and higher rates! You can, too. 🔥

I explain it in the video above. Check it out! 

Whether you're a guest on a podcast or you host one, it's super important to be prepared for the right and best conversation.

It starts long before you start recording. 

This 3-minute video sheds light on how to find the right show, virtual event, and audience to share your expertise. (Hint: Your interview is an organic lead magnet!)🎯

Click the video above to watch and learn! 

Are your teeth visible in your profile pictures online? 

This is not a trick question, it's quite important in how people perceive you. And how you communicate.

I share a tip on why...or why not...you should show your teeth in pictures. Especially in professional headshots and branded pix. 

Click the 3-minute video above for the details. 

Plus...I've included something fun for you about why body language is critical in our communication. 😂😂

Are you smiling with your teeth showing in your pictures? Comment below!