Susan Young's
Amplify Blog

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You Don't Need a Good Sales Pitch to Land Big Clients. You Just Need This.

Celebrating my INCREDIBLE clientĀ John WoodsĀ who is adding $250,000 in new business over the next 12 months (a 400% ROI) during the Pandemic while using my Story Funnel System!

And that’s only for part of his business!

{EXPERIENCED ENTREPRENEURS + COACHES: BECOMEĀ THEĀ Ā LEADER IN YOUR NICHE SO THAT YOU HAVE MORE RESPECT, CLIENTS, + IMPACT! FREE LIVE MASTERCLASS - JAN. 20. CLICK TO SAVE YOUR SEAT!}

John and I met when I was the keynote speaker at a Mastermind coaching program he was in.

Even though my presentation was online, John and I were able to connect quickly.

Yes, he was already enrolled in a high-level and high-priced business coaching program.

Still, something was missing around his message and mindset that kept him from reaching his true potential as an entrepreneur.

When the virus hit 18 months ago, John knew it was finally time to clean up his messaging and communication so he could speak confidently with corporate CFOs and close more clients.

John signed up for private...

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The 1 Trait You Need to Close More Sales

In elementary school, most of the girls I knew were told they ā€œtalk too much in class.ā€

Both of my sisters got those lovely comments on their report cards from time to time.

Not me.

I was a roamer.

I didn’t talk all that much; I wanted out. Out of whatever classroom I was in.

Why?

I have insatiable curiosity.

I saw myself as ā€œlife’s little observer.ā€

Ā I always sensed that something interesting was happening…somewhere else.

And I was hell-bent on finding out where it was, who was involved, how things were playing out, and even why.

My modus operandi was simple. Ask for a bathroom pass or volunteer to deliver something to the library, office, or anywhere.

And get the hell out.

I felt like Maya Angelou’s ā€œcaged birdā€ trapped in Mrs. Rosenthal’s 3rd-grade classroom.

Of course, the tall people in charge at Woodbrook Elementary School –and my parents—weren’t keen on this roaming thing. (Wasn't I a cutey!!?? 5th grade at Woodbrook)Ā 

They didn’t see my exploring as a way of learn...

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How Clients Use My Story Strategies to Shine in Media Interviews — and Sales Calls

 

My coaching client, attorney and DEI advocate Diana Patton, beautifully used the ā€˜bridge and guide’ technique I teach for messaging and introductions.

She seized the opportunity to self-promote during a recent morning TV interview.

The original topic for Diana’s segment was health and wellness.

So, how was Diana able to blend and weave in her angle about the advocacy and diversity work she does?

It’s all about paying deep attention in media interviews...and sales conversations.šŸ‘€

I teach you how to listen closely and think on your feet so that you know precisely where and how to weave in your sound bites, control your message, and self-promote with confidence.

😁 Conversations will flow naturally and easily while you stay on point.

Take a look.

And if you want to talk strategy around your story and how to share it with dream clients, apply now for a free Story Power Session.

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How Not to Screw Up Your Credibility and Introduction

 

Ā Entrepreneurs, here is a HUGE lesson from a simple 10-second interaction between a reporter and a celebrity after last night's Emmy Awards.Ā 

Watch this video for a a priceless lesson on business growth, questions and paying attention.Ā 

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You've Got to Avoid This Word When Introducing Yourself

Hubs and I spent the end of the summer at the Jersey shore.

It's fun for us to stay at the beach instead of in San Antonio, where the August heat is incredibly unforgiving.

So, we stroll into a cute local breakfast cafƩ in Point Pleasant, New Jersey.

It's our 3rd visit to the restaurant in a week.

[RELATED: FREE GUIDE: HOW TO SPEAK IN SOUND BITES SO PEOPLE WANT TO BUY FROM YOU. CLICK HERE TO ACCESS IT NOW]

We’re practically "regulars." The workers recognize us. 🤣

We like them…and the fact that there are no breakfast tacos. Nope.

In Jersey, we get pork roll, egg and cheese sandwiches, and bagels with a schmear.

As we're paying the check, the woman we've seen every day behind the counter strikes up a friendly conversation.

I tell her we love the place.

I curiously ask if she's the owner.

Her response floors us. 😮

"Oh, no, I'm just the manager," she says with downcast eyes and a slight chuckle.

Hubs and I quickly glare at one another.

At the same time, we say: JUST??!!

I le...

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How I Made $18,000 on Clubhouse — and How You Can, Too

Smitten.
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It’s a word I use when I talk about my husband.
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And Clubhouse.
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I joined Clubhouse in January. I quickly fell in love with it. It’s audio-only so it’s perfectly in line with my style.
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Maybe it’s because it’s easy—no on-camera video or long written posts.
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Anyway, when I speak on Clubhouse, my delivery, style, and vibe attract people.
Many listen. Some hire me.
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That’s right. I’ve generated šŸ’° $18,000 šŸ’°in revenue from Clubhouse, and you can, too.
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Simply by knowing how to talk about yourself in a concise, helpful, and personable way so people want to connect with you.
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šŸ‘€Ā Here'sĀ the secret:
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You don’t have to share all the details of your life and career. You just have to share the right ones at the right moment.
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After finding my way around Clubhouse in those first few weeks, I quickly learned how to share my knowledge, wisdom, and experiences so it adds value and helps someone get clarity.
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...
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Nobody’s Talking at the Airport—and That’s a Problem

I flew from Texas to New Jersey a few days ago.
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I saw really long, beautiful lines at the airports.
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Lines to check bags.
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Lines to get through security.
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Lines to buy food.
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Certainly, a lovely sight as we emerge from the Pandemic.
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Still, one thing really frightened me.
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Even with the big crowds, the noise levels were incredibly low.
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There wasn’t much chatter.
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Or small talk.
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Everyone was keeping to themselves.
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Everyone was plugged into technology with earbuds that kept them closed off from the real-life experience of being out with other human beings.
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And it’s not just at the airport.
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It’s everywhere…the store, restaurants, the gym.
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Our faces are in our phones.
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Our brains are distracted and somewhere else.
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Our earbuds turn us inward and keep us stuck in our own heads. In podcasts, in mus...
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Why You Must Surround Yourself with Smart People

Leaders are not supposed to know everything.

Plain and simple.

People everywhere—whether they are entrepreneurs, stay-at-home parents or retired—most often succeed when they are willing to ask for help.

They are smart about their strengths and weaknesses.Ā 

{Untangle Your Words and Share Your Story. Learn the Story Magnets Method. Save Now for New Class- Starts Jan. 4th! Click Here for Details!}Ā 

Like many entrepreneurs, I used to think that asking for help or admitting you don’t know something was a sign of weakness. But a few years into my entrepreneurial journey, I began thinking about delegation as a sign of humility; of being a human being.Ā 

You just can't know everything.

No one does. And no one ever will.

Leaders appreciate and respect what they know—and don’t know.

They don’t see themselves as incompetent. They take a different approach by knowing they don't have to know everything.

Instead, successful folks look for people who have experience in what they lack or don'...

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How to Stand Out on Social Media

So manyĀ  folks are grappling with the question: How can I get noticed when thereĀ  are millions of people on the internet?

I get this question time and time again so I want to share my secret stand out skills. They apply to you as well.Ā 

{LEARN THE 3 KEYS TO SHAMELESS SELF-PROMOTION. CLICK HERE TO JOIN THE FREE 3-DAY CHALLENGE!}Ā 

Let's go back to pre-social media before t{he onslaught of technology.Ā 

Think 1970-ish. Think experiential learning.Ā 

The real lessons on how to stand out for me came from my home life, not my work life.

It's done the same way today, whether you're on Zoom webinar, a group meeting or in person. We are all...still people.Ā Ā 

Finding your way

I learned how to get people's attention from my extended family, especially on my mom's side. We are all incredibly close with cherished relationships with many cousins and relatives.

East Coast. Boisterous. Quick-witted.

And there are a lot of us.Ā 

Even though I’m the middle of three girls, you would have thou

...
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Still Unsure About Your Messaging?

I keep hearing people talking about their coaches—business, marketing, Mastermind groups, sales…on and on. ā€œI’m working on my online presence and SEOā€¦ā€ and ā€œI’ve got accountability partners in my sales coachingā€¦ā€ and ā€œI’m in a high-level group with ---" Ā 

If you’ve been working with coaches either privately or in groups, I wanna let you in on a little secret. Ā 

{CRAFT AN INTRODUCTION THAT CAPTIVATES AND IMPACTS--ONLINE AND IN-PERSON. GET THE 3-VIDEO MINICLASS HERE; JUST $49!}Ā 

Actually, it's not a little secret- it's a HUGE secret that will make ALL the difference when it comes to your ability to get amazing, like-minded ideal clients excited to invest with you.

The secret is: You don’t need more Instagram posts or lead gen to grow your business and live your dream life. YOU are the message and you're likely repelling prospects and it has nothing to do with your posts OR the quality of your leads.Ā 

Here's the deal:

The key to PREVENTING confusing stories all together is having a ...

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Story Magnets:
How to Talk About Your Business So Dream Clients Buy From You

A 6-week online group training for experienced entrepreneurs, coaches, therapists, and consultants

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