The best seller-doer teams in AEC use this presentation technique to win more bids.

They don't bury the lede.

The first few words out of your mouth or on paper must be the gem that resonates deeply with your prospect.

When you bury the lede, your main point is the needle in the haystack.😵💫

Prospects will quickly lose interest as you painfully try to articulate your message.

Every single trained news reporter and journalist lives and dies by "don't bury the lede." (Radio news reporter nerd here) 

Think about it. 

👉If the headline of a story doesn't grab your attention, you're onto something else. 

The same is true of an email subject line. 

Ask yourself and your team: What is THE most important reason we are in this meeting? 

♦️Speak to that, and you'll be unstoppable.♦️

Exceptional teams don't miss the mark or bury the lede. 

They are confident and competent communicators.

Decision-makers who look frustrated and distracted are confused. 

You haven't connected the dots in ...

The one desire most people overlook is clarity.

Yes, we wish for a winning lottery ticket, good health, and peace in the world.

🧨When thoughts, ideas, and minds are clear, life becomes easy.

Here's what I mean.

We confuse ourselves.

We overthink.

One of my former coaches calls it the Illusion of Confusion. 😏

When your internal chatter is all over the map, your communication suffers.

🎆Clarity and simplicity bring business and personal growth.🎆

Clarity brings a sense of peace, internally and externally.

Clarity brings peace of mind.

Clarity brings confidence, clients, and exciting opportunities.

Confusion = Zilch. 🙄

Get clear on your expectations and the results you want.

Amazing things will begin to unfold.

I've been there more than once. I know. 😎