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If you want quality information, you've got to ask quality questions.
Waiting to hear back on aย bid proposalย you submitted months ago to ask why a prospect didn't choose you flies in the face of this.
Bottom line:ย You're in sales and marketing.ย
Do your homework so that you have higher-level conversations.ย
Ask better questionsย of yourself and your team.ย
It's on you to deeply understand and know.
This is the way, A/E/C.ย
Pulling together resources from different A/E/C offices and people was the theme of a CEO Roundtable I led yesterday.ย
Each of the six attendees came in cold.
They didn't know who else was participating. Several are competitors.
They warmed up quickly.๐
I facilitated the free communication session for one reason.
There are pressingย communication and leadership issuesย impacting the entire industry.
Leaders opened their hearts and minds to their peers about:
Each person brought a single question or challenge to pose to the group.
๐And each one was eager to be a resource.ย ๐
Creative solutions, success tips, and outside support brought fulfillment, individually and collectively.๐
Today, I celebrate these fearlessย architects, engineers, and construction le...
Sales presentations mean we have to talk about ourselves.
Most Doers inย architecture,ย engineering, and construction aren't comfortable bragging about themselves.
Here's the deal. It's not about being egotistical.
๐It's about being relevant.๐
If you feel like you're boasting, you've got it all wrong.๐
Project managers, estimators, schedulers, commissioners, and program managers have toย feel confident.ย ๐
And speak with humility.
Your job title or industry doesn't matter.
๐A/E/C folks in business development meetings must self-promote toย win construction bids.ย ๐
To be effective, show prospectsย whyย your accomplishments are relevantย to them.
That's not bragging.
That's understanding business marketing and branding.๐ก
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