Forget the kitchen sink. 

Prospects want essential and compelling data. 

And a story to make the (dry) data come alive.

You prepare with your Business Development team DAYS ahead of your shortlisted interview. Maybe even a week (gasp!) 

Scrambling to prepare hours before your meeting won't work well. 😵💫

There's too much on the line.  

And you never, ever "wing" any part of your A/E/C presentation. 

• You and your colleagues know who will speak and what they'll say. 

• You have a point person who can course-correct when prospects look bored or confused. #Readtheroom

• You value the preparation process so that you boldly show up and win trust and new projects. 

Strong communicators give themselves the space and grace necessary to succeed.💪

Business development and sales tip for A/E/C leaders: 

⛳Golf lessons don't replace communication training. 

I talked recently with Jeff Sample, a new friend and entrepreneur. We chatted about leadership and mindset.  

Sure, business deals happen on golf courses.

Jeff told me about an AEC firm paying for engineers' golf lessons.

No. No. No.

🏗️Successful Seller Doer meetings demand clear, relatable presentations peppered with storytelling. 💰💰

No golf balls or lessons necessary.

Prospects expect you to connect the dots and differentiate your firm from others. 

Architects, engineers, and construction pros don't learn this on the back 9. 👈

Work with a sense of urgency.

High achievers do it all the time. 

What about having a sense of urgency to improve communication skills? 

Not technology tools. I'm talking about interpersonal relationships. 

There's been a flurry of posts and infographics about communication in today's workplace.

The suggestions include: 

• Don't complain
• Be assertive and empathetic 
• Be a team player 

These recommendations are covered in cobwebs and dust. 

🤪Hello, 2023. 

Too many industries work with a sense of urgency around technology and equipment.

But problems arise when human communication is not a priority.  

Most employees don't know the new brain science and psychology behind our communication. 

Yes, there are legit concerns about people skills. 

First, though, we must have high levels of self-awareness. 

Internal communication and narratives have to shift. As you clear out limiting beliefs, interacting with others is much easier. 

Deep listening (not active listening) is an e...

Remember wallpaper? 

It was a "thing" back in the day. 

And people would say: "Don't blend in with the wallpaper."

🎯Translation: Stand out, get noticed, and be visible.

Don't be a wallflower. 

Blending in makes us feel invisible, ordinary, and maybe even dull.

It repels people and opportunities. It happens every day online. 

And at conferences. Most people don't seem to mind blending in at industry events.  

This week, I saw a few people I know posting pictures of themselves exhibiting at a trade expo. 

Some of the posts were from past coaching clients. 

They are REALLY good at what they do.

They know their sh*t.

They work hard and often exceed their goals. 

Why spend time in a booth when you could speak at a workshop down the hall?

To a captive audience who wants to learn from you. And maybe hire you.

Do you see yourself in an endless row of vendors trying to muster up conversations while handing out candy and magnets?  🤦♀️

Why are smart and creative leaders OK with bl...

People have been asking how they can sound more conversational, not scripted on...

• Sales calls
• Podcasts (hosts and guests)
• Videos and interviews

I've interviewed more than 6,000 people during my radio and communications career.

Learn the secret in this 3-minute video.

We create content.

We build funnels.

We set up systems.

We write marketing and business plans.

But do you know how to create curiosity and become known?

Curiosity is a soft skill that most people miss.

Exceptional communicators and sales pros don’t focus on stuffy scripts.

No one needs more jargon.

We crave intrigue and desire.

Gary Vaynerchuk agrees.  

When you post something that grabs (and keeps) someone's attention, you've intrigued them.

They want to know more.

You get them:

🔥Thinking (not confused)

🔥Feeling

🔥Reacting

🔥Involved

Curiosity moves conversations forward.

You planted the seed.

They look at your website or Insta profile.

Maybe they subscribe to your newsletter.

You get points if they share your post.

You create a buzz around you and your brand.

This happens when you make people curious.

It rarely happens when you ask "open-ended questions” and grovel hoping you'll close a prospect.

For f**k's sake.

I approach every conversation—sales or otherw...

Shifting gears for today's post. 

I usually write about business communication.

Since most of us in the US won’t be working on Thanksgiving, we’ll have to communicate with relatives and friends.

Damn, it may be easier to go to work!🙏

Here are 15 quick tips to help make your day festive and enjoyable.

Bookmark this post, as it will come in handy for the entire holiday season!😍

1. Forget previous holidays, discussions, disagreements, and conversations. Go in with a clean slate and an open mind that you will have a fabulous and relaxing day.

2. Close your mouth. Not every comment or question requires an answer. Silence and a smile are powerful. In other words, bite your tongue. This leads me to…

3. Use the phrase, “Isn’t that interesting?” If Uncle GrouchAF drops some off-color remarks, recite these three magical words. “Isn’t that interesting?” neutralizes most conversations. This phrase is a verbal dead-end. 🚷Say it, smile, and be quiet. 

4. Make everyone feel special. This mea...

The best place to be in business is in someone else's head.

Don’t tell prospects everything you do. Introductions are often like that.

A verbal vomit.

Share the right things.

Tell them the right things in an order that makes sense to where they aspire to be.

Our brains need info that flows logically and seamlessly. 🙌

Your prospect wants to quickly understand in an easy and clear way what your expertise means to them.

How is your business going to help THEM?

Your introduction and message aren't about you. (Helloooo!)

Oh, people may look interested. 👀

Don't be fooled. Your process and credentials only matter when someone asks about them.

That's because people care about themselves. They want to know how you can make their life easier.

Until then, they don't give a rat’s ass about how you work your magic.

The tricky communication part is that no one tells you this! 🤦♀️

People want to be polite (most of the time).

But I know that in business, the best place you can be is in ...

The highest-paid people in the room are exceptional storytellers.

 That’s because stories connect us emotionally as human beings. 

 And people who know how to capture the essence of a good story become marketing machines.

🙏No weirdo sales pitches or presentations.

🙏No chasing.

🙏No worrying about the economy.

🙏Or having that hard talk with your partner or kids that the holidays will be lame cause money is tight. 

When you skillfully use stories in business, there are no weirdo sales pitches. Instead, you have easy, friendly, and heartfelt conversations that convert. 

You’re gold. 🥇

You have sustainable business growth with new clients who are exciting to work with. 

Look, storytelling isn’t a fad that’s going out of style anytime soon.

There IS a place for it in business.

I remember being told for years that emotions don’t belong in the workplace.

That ship has sailed.🚢

And that’s where stories come in. 

So how would you use a story when networking online or in person? 

You know what "THEY" say?

Everything is bigger in Texas.

It's especially true of Halloween. People here go bat-s**t crazy on this festive day.

So here are 7 frightening communication habits.   

 Use this self-assessment to clean up your communication.  

1. You refuse to receive. Someone offers a compliment on your clothing. You deflect and show them the button missing on your sleeve. ▶Solution: Shut up, smile, and say thank you.🤷‍♀️ 

2. You listen to ghastly people. Well-intentioned family, friends, and even strangers can scare the beJesus out of you. Let's believe most mean well. Still, they could be clueless about your journey, intentions, whatever. ▶Solution: Don’t drink the Kool-Aid. Shut up, smile, and tune them out. Then run away. Fast.🧛‍♀️ 

3. You overshare. When the doorbell rings on Halloween, do you offer the kiddos every morsel of food in your pantry? No. You give them what you think they need, want, or may enjoy. Otherwise, their heads would explode. 😱 Same with you
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