Susan Young's
Amplify Blog
How Our Internal Stories Slow Sales
I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined!
Yep, John Woods beat a big competitor in the employee health benefits field.
The contract was worth $61,000.
Here's the kicker: John had his best year—during the Pandemic! (Most of my other clients have as well 😂😂)
How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?
John says the results **finally** showed up…WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me.
And I immediately nailed John's real issue.
It had ZILCH to do with marketing.
John had to clear out the blocks around his internal story and self-worth.
John had never heard this from other coaches or consultants.
He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him.
📢 Bottom line: If you don't love your story and believe in yourself, no one else will.
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How Not to Screw Up Your Credibility and Introduction
Entrepreneurs, here is a HUGE lesson from a simple 10-second interaction between a reporter and a celebrity after last night's Emmy Awards.
Watch this video for a a priceless lesson on business growth, questions and paying attention.
What it Means to Get in Front
People often ask me about the "official" name of my publicity training company, Get in Front Communications.
Get in Front is a constant reminder to me to be proactive. It goes back to one of my "signature stories" when I speak and train people. It's about my husband Andrew, our son Danny, and the game of ice hockey.
When Danny was seven-years-old and learning to play hockey, Andrew, who has been on skates since he was four, told him, "Get in front of the net, the puck, and the other players."
Danny didn't understand, and with a puzzled look and a shrug of his shoulders, he quizzically asked, "Why? Why should I get in front?"
Andrew's response was simple and it applies to each of us.
"Because that's where all the action is. Nothing exciting happens to the guys who hang out in the back. Get in front of the net, the puck, and the other players. Get in front and make something hap...
