Susan Young's
Amplify Blog

 

 

 

5 Common Rookie Mistakes to Avoid When Looking for More Clients

"Just show up, share some value and post consistently." 

Entrepreneurs and coaches who want to be seen and heard must know how to show up.  Because showing up with valuable content brings credibility and clients. 

Your content is your ticket to business growth. 

But what does showing up as your true self (ok, the dreaded word "authentic") really mean???

How do you...

Comment on an active thread in a way that's not salesy or pushy? 

Figure out what people want from you? 

Avoid embarrassing yourself in front of everyone on the Internet?? 

You can't be seen as a credible go-to expert in your niche if you're always questioning your self-worth and value.  

If you want more clients, you've got to share your message online with pride. The business will follow.   

Your message = money

Publicity = profits  

Showing up in groups, chats and podcasts means you have deep-rooted confidence and belief in yourself.

You...

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Why You Must Surround Yourself with Smart People

Leaders are not supposed to know everything.

Plain and simple.

People everywhere—whether they are entrepreneurs, stay-at-home parents or retired—most often succeed when they are willing to ask for help.

They are smart about their strengths and weaknesses. 

{Untangle Your Words and Share Your Story. Learn the Story Magnets Method. Save Now for New Class- Starts Jan. 4th! Click Here for Details!} 

Like many entrepreneurs, I used to think that asking for help or admitting you don’t know something was a sign of weakness. But a few years into my entrepreneurial journey, I began thinking about delegation as a sign of humility; of being a human being. 

You just can't know everything.

No one does. And no one ever will.

Leaders appreciate and respect what they knowand don’t know.

They don’t see themselves as incompetent. They take a different approach by knowing they don't have to know everything.

Instead, successful folks look for people...

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Still Unsure About Your Messaging?

I keep hearing people talking about their coaches—business, marketing, Mastermind groups, sales…on and on. “I’m working on my online presence and SEO…” and “I’ve got accountability partners in my sales coaching…” and “I’m in a high-level group with ---"  

If you’ve been working with coaches either privately or in groups, I wanna let you in on a little secret.  

{CRAFT AN INTRODUCTION THAT CAPTIVATES AND IMPACTS--ONLINE AND IN-PERSON. GET THE 3-VIDEO MINICLASS HERE; JUST $49!} 

Actually, it's not a little secret- it's a HUGE secret that will make ALL the difference when it comes to your ability to get amazing, like-minded ideal clients excited to invest with you.

The secret is: You don’t need more Instagram posts or lead gen to grow your business and live your dream life. YOU are the message and you're likely repelling prospects and it has nothing to do with your posts OR the quality...

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How to Get EXACTLY What You Want

I was driving in a new area a few days ago and got lost...despite the GPS.

So I approached another human being who was walking his dog and he gave me on-point directions. "Go 2 miles; you'll pass the library and a gas station. At the light, turn left onto Broadway. There's a Walgreens on the corner. Take Broadway about half-a-mile and you'll see signs for the highway on the right. Bear right and then stay left towards Highway 10."

The various places and signs he told me to look for were super helpful in me finding my way. Being specific in our communication is critical, especially when we "talk to ourselves"...you know the internal soundtrack that's constantly looping in our heads. Our brains are wired to be specific. When we write down clear goals, our brains become laser-focused and move us towards what we want.

{COMMUNICATE WITH CONFIDENCE AND CLARITY. JOIN SUSAN'S FACEBOOK GROUP, COMMUNICATION NATION}

A key take-away from students in one of my recent online coaching programs was...

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How to Be a Subject Matter Expert and Grow Your Business

 

Craving more respect so you can be seen as a trusted authority in your field?  

You can land interviews on podcasts and in the media, and get hired to speak so you can share your knowledge and stories.

The result? You'll get in front of more prospects and close more sales. 

What''s stopping you? I share the biggest obstacle and how to overcome it in this short video. (2:30 ) 

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10 Bold Business Books You Don't Want to Miss

You can already order a pumpkin spice latte at your favorite coffee shop and go apple picking at your local orchard. Labor Day weekend in the U.S. simply seals the deal—the unofficial start of fall is here.

Almost right on cue, National Read a Book Day is Sunday, September 6. What better way to relax and de-stress this time of year than by curling up with a good book?

Whether you’re soaking up the last days of summer or jumping right into fall, you’ll want to add one of these books to your reading list.

Here are a few...and click here to see the entire list: 

  • “Doesn't Hurt to Ask: Using the Power of Questions to Communicate, Connect, and Persuade” by Trey Gowdy. Learn how to seize opportunities and make a case for yourself.
  • “The Middle Finger Project” by Ash Ambirge. My favorite entrepreneurial journey book. The title says it all!
  • "Radical Self Love: A Guide to Loving Yourself and Living Your Dreams" by Gala Darling. Discover how...
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How to Captivate Prospects at Networking Events

Got a goal to get more clients in 2020? 

Want to learn how to easily captivate prospects when networking?  

I’m launching a new online course on how to create a clear and simple introduction when meeting new people at networking events.

This is perfect if you’re frustrated with your 30-second introduction and want to know the right words to use, and how to confidently explain yourself so folks will listen and want to hire—and refer you.    

I'm looking to beta test the material in exchange for feedback and testimonials. The course value is $597! No charge for you!

Here are some things we MAY cover:

 • Connecting to the audience (knowing exactly what people want from you & tailoring your message) 

• Simplifying your introduction so it’s crystal-clear—and intriguing

• Tapping testimonials for sharing jaw-dropping praise and results from your happy clients

•...

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10 Tips on How to Write for Today's Readers

This is taken from today's Facebook Live in my  FB group, Communication Nation. Join the group to watch the full video training. https://www.facebook.com/groups/communicationnation/

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Opening the Window of Opportunity

One of the things I missed the most when we moved from New Jersey to Texas is the change of seasons and opening the windows in our house.

In San Antonio, the air conditioning is on for 9 or 10 months. Of course, we're grateful to have AC in the steamy months. Still, I miss the change of seasons and cracking the windows in the house to enjoy the breezes and crisp air. It's refreshing and brings a new energy. 

The same is true with work...businesses need to re-energize and take advantage of the many windows of opportunity that are often right in front of our faces.

[RELATED: Stuck for Fresh Content? Create 30 Topics in 30 MINUTES IN ANY NICHE. DOWNLOAD THE FREE #30/30 GUIDE HERE] 

For entrepreneurs and professionals who want publicity, there is a HUGE window of opportunity to get media attention and "free press"---right now!

NewsFlash: The next 3 months are fresh with topics and timely subjects for interviews and stories in print, radio and TV news (traditional)...

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7 Tips on Creating — and Managing — Your Social Media Content Calendar  

In a perfect world, we could put a pushpin on a calendar date and plan out days, weeks and months of special events, announcements, contests and news to share. Wow, an entire road map of content, blog topics and email promos. It would work out just fabulously.

[FREE DOWNLOAD: CREATE 30 TOPICS IN 30 MINUTES--IN ANY NICHE! CLICK HERE TO GET THE #30/30 GUIDE]

Of course, anyone who has walked the planet for a few decades knows that social media—and breaking news—can quickly push our best-laid plans out the window. If the TV interview you’ve been working on for weeks has arrived but there’s a major earthquake in California, your big moment might be rescheduled—or axed. That’s why you—and your editorial calendar—must be flexible.

First Things First

Though content planning can bring challenges, savvy professionals still keep a framework in place.  

Templates that allow you to easily track—and update—content distribution are...

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