Susan Young's
Amplify Blog

 

 

 

The 1 Soft Skill That's Key to Marketing — that Most Leaders Forget About

The charisma vibe.

Not many people are talking about it. That's why I'm going there.

'Cause I don't want you to skip this soft skill that I know is essential in business.  

Charisma is a magical quality that most people want. It makes business lighter and more enjoyable. 

Aren't you drawn to people who have that special magnetism, allure, charm, and appeal? That's charisma. 

The good thing about charisma is that it's a soft skill that's super valuable in communication.

It helps us build rapport, attract opportunities, and live more fulfilling lives. 

If you're not feeling the "charisma vibe," there's good news. You can develop it. 

Maybe you're like me.

You weren't born with a peppy, outgoing personality. No worries!

I began working on this 25 years ago, simply by watching alluring people.

I've been able to re-invent myself. And you can, too.

When you watch charismatic people who you admire, you'll notice they are...

  • Kind
  • Interested in  other people
  • Laugh and smile oft
  • ...
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How to Stop Wasting Time on Sales Calls — and Still Make 6 Figures

No one-off sales or discovery calls. No weird scripts or pitches. No “pick your brain” peeps who won't hire you anyway.    

I’ve had these calls before too. You know, first, you meditate, rock out to a favorite song to get energized (Bruce Springsteen’s Thunder Road for me), recite mantras…blah blah blah. 

What if instead of talking with one prospect at a time, you could speak to 20 prospects…or 200?

And they're all warm leads coming to YOU at one time. #Stopthechase 

Sweet, right? 

🎯This is the business and marketing strategy of successful (paid) speakers. 

  • It’s what I learned in 2000 when I started my PR company and joined the National Speakers Association. 
  • It’s what I’ve been teaching to entrepreneurs, coaches, and business leaders for years.
  • It's the business of speaking.
  • It's a sales funnel before I knew what a sales funnel was. 

Here’s how it works. 

When you’re a speaker (paid or volunteer)…you have a captive audience so there’s no chasing unqualified leads. 

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